About ESBE Scientific

ESBE Scientific is a 100% Canadian-owned and operated distributor of scientific instrumentation, laboratory equipment and related solutions. We serve research, academic, clinical, industrial and government customers across Canada through strong supplier partnerships, technical expertise and exceptional service.

The Opportunity

ESBE is seeking an experienced commercial leader to guide our sales, product management and marketing functions through the company’s next stage of growth. Reporting to the President and serving as a member of the senior leadership team, the Director of Sales and Marketing will set commercial direction, strengthen execution and build alignment across teams, customers and manufacturer partners.

This is a hands-on leadership role for someone who can combine strategy, financial discipline and people leadership in an evolving and growing business. The scope and priorities of the position may change as ESBE grows.

What You Will Lead

- Coach, develop, and lead Sales and Product Managers, while strengthening accountability, succession and collaboration across the broader commercial team.
- Set and deliver the company’s sales, gross margin and commercial growth plans.
- Lead annual business planning across sales territories, product lines, vendor strategies and marketing priorities.
- Improve forecasting, pipeline management, CRM adoption, pricing discipline and data-based decision-making.
- Build effective go-to-market strategies for ESBE’s portfolio of scientific and laboratory solutions.
- Maintain senior relationships with key manufacturer principals, strategic customers and business partners.
- Guide product portfolio decisions, including supplier selection, pricing, positioning, growth opportunities and underperforming lines.
- Set the marketing strategy and oversee digital initiatives, events, campaigns, content, lead generation and marketing return on investment.

How You Will Make an Impact

- Create alignment between sales execution,



product strategy and corporate priorities.
- Use commercial and financial insight to balance growth, margin, working capital and customer needs.
- Partner with operations, customer service and finance to improve the end-to-end customer experience.
- Identify new markets, adjacent categories, strategic supplier relationships and partnership opportunities.
- Lead practical change initiatives that improve commercial effectiveness, reporting, customer engagement and cross-functional collaboration.

What You Bring

- Significant progressive leadership experience in sales, marketing or commercial management within scientific instrumentation, laboratory equipment, medical devices, technical distribution or a related sector.
- Experience leading managers or multiple commercial teams, ideally across a geographically distributed organization.
- A demonstrated record of delivering revenue and margin growth in a distribution, manufacturer or representative-based business.
- Strong commercial and financial judgment, including experience with budgets, pricing, forecasting and margin decisions.
- Proven ability to hire, coach, develop and retain strong leaders and teams.
- Comfort using CRM, sales analytics and marketing tools to guide decisions and reinforce accountability.
- The communication, negotiation and presentation skills to work credibly with customers, suppliers, technical teams and senior leaders.
- A strategic perspective combined with staying close to execution.
- Post-secondary education in science, engineering, business or a related field, or an equivalent combination of education and experience.

Working at ESBE

- Primarily based at ESBE’s headquarters in Markham, Ontario.
- Regular travel within Canada and for customer visits, industry events and manufacturer meetings.
- Group benefits and vehicle allowance, subject to applicable program terms and eligibility.
- An chance to shape the commercial organization and contribute directly to ESBE’s continued growth.

ESBE may use artificial intelligence-enabled tools to support the screening, assessment or selection of applicants.

📌 Director of Sales And Marketing (Toronto)
🏢 ESBE Scientific
📍 Toronto