About Tiny Health

Tiny Health is advancing lifelong health, from the first 1,000 days to the last, and addressing chronic disease through precision microbiome science. Founded in 2020 and built by microbiome scientists and physicians, our testing platform reveals whether your microbiome is trending toward resilience or imbalances using shotgun metagenomics, proprietary AI, and one of the world's largest longitudinal datasets. Trusted by families and health practitioners alike, our research-backed gut and vaginal tests are redefining the microbiome as a cornerstone of personalized health through every life stage. Learn more at tinyhealth.com and poweredbytiny.com.

The Prospect

As Events Marketing Lead, you’ll own event marketing across our HCP and B2B pillars as a strategic, lead and pipeline generating engine. You'll set the strategy that turns tradeshows, online webinars, pop ups, and partner events/dinners into a reliable pipeline for HCP and enterprise sales, and you'll be accountable for execution and results.

This is a role for a demand generation marketer who thinks well beyond the logistics of the event, and is focused on building the quantitative strategy behind event marketing. Success here revolves around strategic orchestration, data-driven optimization, and cross-functional alignment - blending technical expertise with creative campaign management to drive measurable business growth. This position reports directly to the Head of B2B Marketing and works closely with the CEO, Marketing, HCP Sales,



and B2B Partnerships teams.

What You’ll Do

- Own event-marketing strategy and revenue

- Own event marketing across the HCP and B2B partnerships pillars as a demand-generation channel, with direct accountability for the qualified pipeline and revenue it produces for HCP sales and enterprise

- Strategically allocate event marketing budget to the right opportunities across shows, sponsorships, in-house vs partner events, and be able to manage a whole portfolio of investments, ensuring the right ROI in each channel

- Evaluate sponsorship opportunities and make the call on how to invest resources, e.g. deciding whether a given sponsorship is worth a paid speaking slot or should be passed on

- Design tradeshows, dinners, exclusive events and webinar programs so attendance converts into qualified pipeline

- Manage the calendar of events for the year, creating and executing a strategy around it with specific goals and outcomes that drive revenue for the business

- Set and defend the KPIs and quarterly event calendar that tie event spend to activation and pipeline goals

- Host strategic internal road shows (e.g. “Tiny on Tour”) and stand up potential flagship events as the company scales

Secure speaking engagements and represent the brand

- Partner with leadership to identify strategic conferences and submit abstracts to secure speaking slots

- Coordinate speaking engagements across the company, matching the right internal speakers to the right stages

📌 Events Marketing Lead (Toronto)
🏢 Tiny Health
📍 Toronto