Project Overview SafetyCoLabs is a new workforce education and training venture by SafetyCo. The initiative is designed to modernize workforce training by combining digital learning, industry-aligned curriculum, and direct pathways into employment.

We are looking for a General Manager to lead SafetyCoLabs through conception, launch, growth, and scale. This is a high-ownership leadership role for an operator who knows how to turn an ambitious idea into a functioning, growing business.

The GM will own the overall performance of SafetyCoLabs, bringing together product, technology, sales, partnerships, operations, people, and financial management to build and grow the venture. You will work closely with SafetyCo leadership, education partners, government stakeholders, technology partners, and industry to establish the model, launch the product, build market traction, and create a sustainable operating structure.

We are looking for someone who is comfortable operating in ambiguity, making decisions without having every answer, removing roadblocks, and moving quickly with limited resources. You should be equally comfortable discussing product strategy with a technology team, building relationships with senior stakeholders, developing a go-to-market strategy, reviewing complex budgets, and rolling up your sleeves to solve whatever problem is standing in the way.

Why This Role Exists: SafetyCoLabs needs a leader who can take ownership of the venture as a whole.

The GM will be accountable for turning the SafetyCoLabs vision into a functioning, market-ready, and growing business. This includes defining how the product comes to market, establishing the operating model, building the right team, developing strategic partnerships, driving sales and adoption, managing financial performance, and ensuring the venture delivers against its objectives.

What Success Looks Like Success in this role means:

Product Launch & Market Readiness You successfully take SafetyCoLabs from development through launch, ensuring the product, technology, learning experience, operations, and supporting infrastructure are ready to perform in market.

Growth & Commercial Performance You establish and execute a strategy to drive learner adoption, employer engagement, partnerships, and revenue. You understand how to take a digital product to market and build sustainable growth.

Business & Financial Performance You maintain strong oversight of a significant operating budget ($5M-$10M), resources, and financial commitments while making smart trade‑offs that maximize impact and keep the business on track.

Team & Operating Model You build and lead the team required to operate SafetyCoLabs effectively, establishing clear accountability, decision‑making, priorities, and ways of working.

Stakeholder Leadership You develop trusted relationships with senior leaders, government and funding partners, education institutions, technology providers, employers, and other stakeholders.

Execution Under Pressure You consistently remove roadblocks, make decisions, and deliver results despite competing priorities, limited resources, evolving requirements, and tight timelines.





Requirements What You’ll Do

Lead projects from initiation through successful completion

Establish project objectives, scope, success metrics, and governance

Maintain overall ownership of project performance and outcomes

Drive accountability across project teams

Project Planning & Execution

Monitor project progress and adjust plans as required

Ensure deliverables are completed on schedule and meet quality expectations

Budget & Resource Management

Develop and oversee complex project budgets

Monitor expenditures and resource allocation

Forecast project costs and identify budget risks

Ensure efficient use of financial and operational resources

Stakeholder & Team Management

Build alignment across cross‑functional teams

Manage stakeholder expectations and communications

Escalate decisions and issues when appropriate

Risk, Change & Issue Management

Identify project risks and mitigation strategies

Maintain risk, issue, and decision logs

Manage project changes and scope adjustments

Remove blockers and drive timely resolution of challenges

Team Building & Talent

Participate in interviews and support the selection of project team members

Help build a high‑performing project team aligned with the needs of the initiative

Support team alignment, accountability, and collaboration throughout the project lifecycle

What You Bring Required

7+ years of progressive leadership experience in a startup, technology, digital product, SaaS, software, gaming, or similarly fast‑moving environment

Proven experience launching and growing digital products or technology‑enabled businesses, with a strong understanding of digital product strategy, technology, and modern go‑to‑market practices.

Demonstrated experience managing significant budgets ($5M–$10M range)

Proven ability to lead cross‑functional and remote teams

Experience managing senior stakeholders, strategic partners, and external organizations

Solid operational instincts and a demonstrated ability to turn strategy into execution

Proven track record of removing roadblocks and delivering results under tight timelines and resource constraints

Strong financial, analytical, and business judgment

Highly independent, entrepreneurial, and comfortable operating in ambiguity

Preferred

PMP certification or equivalent project management training

Experience working with government‑funded programs or funding structures such as IRAP, SR&ED;, or other publicly funded organizations

Experience in workforce development, education technology, or employment services

Background in operations, training, construction, technology, or business transformation

Familiarity with LMS implementations or digital transformation initiatives

Formal business, technology,



or leadership education

Core Competencies Operational Excellence You know how to turn strategy into execution, establish the right systems, and keep a business moving even when priorities change.

Product & Growth Mindset You understand how digital products are built, launched, adopted, improved, and scaled. You are focused on both customer value and business results.

Resilience & Ownership You thrive in ambiguity, stay focused under pressure, and take personal accountability for outcomes.

You build trust, communicate with confidence, align stakeholders, develop partnerships, drive sales, and create sustainable growth.

You understand budgets, forecasting, resource allocation, and the financial decisions required to operate a significant business responsibly.

Decision‑Making You make thoughtful decisions with imperfect information, take calculated risks, and know when to move quickly.

You build strong teams, create accountability, and know how to lead effectively across remote, hybrid, and cross‑functional environments.

We take care of our people, because you can’t look after others if you’re not looked after too.

Access to mental health resources and wellness programs that support your well‑being

Employee Assistance Program (EAP) for confidential personal and professional support when you need it

Work‑Life Balance

We believe great work happens when people actually have time to live their lives too.

Three weeks of vacation to start, with more as you grow with us

Paid sick days and personal time when you need it

No regular overtime, your evenings are yours A full company shutdown between Christmas and New Year’s (yes, we all take the break)

The little things matter too.

Employee discounts on select products and services

Team events, social activities, and recognition moments that actually feel fun (not forced)

The chance to do meaningful work that genuinely improves workplace safety in communities

Company Culture

This is a place where people matter.

A collaborative, inclusive, and supportive team environment

Business casual dress A real commitment to learning, development, and helping people grow A workplace where ideas are welcomed, voices are heard, and contributions actually make a difference

About SafetyCo SafetyCo is Canada’s leading integrated workplace safety partner, bringing together specialized safety companies, expert teams, and industry‑leading services into one coordinated model, where we’re actively changing how workplace safety is done.

We help take the complexity out of workplace safety by making it simpler and more connected. Instead of juggling multiple providers, clients get one integrated partner for training, consulting, compliance, emergency response, occupational health, and risk management. The result is less chaos, stronger compliance, and safer workplaces that actually run better. And we do this all alongside a team of great people who genuinely enjoy what they do.

*This Employment Ontario initiative is funded in part by the Government of Canada and the Government of Ontario.

📌 General Manager (Winnipeg)
🏢 SafetyCo Partners
📍 Winnipeg