Grand Rapids, Michigan|Hybrid, 2-3 days in office|Full time|$95,000 OTETHE OPPORTUNITYSWYFT Solutions is a Dassault Systemes Value-Added Reseller specializing in SOLIDWORKS and 3DEXPERIENCE software, services, and training. More than 700 engineering and manufacturing companies across the U.S. trust us to keep their design and engineering teams running. We are a team of 11 running on EOS (Traction): scorecards, weekly L10 meetings, quarterly rocks, real accountability.Here is why this seat is interesting. Marketing to engineers is a craft. Our buyers are skeptical, technical, and allergic to fluff. Earn their trust and they stay for a decade. And right now the industry is in its biggest shift in years: AI is coming to SOLIDWORKS and the 3DEXPERIENCE platform, and we are at the front of that conversation with our market. There has not been a better moment to build demand in this space.You will not start from zero. We have a professionally built 18-month marketing plan, a paid search and SEO agency, and a strategy partner, all pointed at one job: yours. We need the leader who executes the plan, forecasts against it, and owns the results.OUR CORE VALUESOwn the Outcome. We do what we say, by when we say. When something is off track, we say it early and bring a plan.Seek First to Understand. We ask the right questions before jumping to solutions.Add Value Always. Every interaction leaves the customer, the team, or the business better.Build Forward. We build systems, not heroics. Today's work makes next quarter easier.THE ROLEYou own the funnel from subscriber to marketing qualified lead. You carry a weekly MQL quota covering volume and quality: right-fit companies, larger opportunities, leads sales wants to work. Sales owns the funnel from MQL forward,



and how your leads convert is the scoreboard we judge this seat by.This is a player role with a leadership trajectory. You run campaigns yourself, in the tools, every day. You also sit in leadership conversations, report your numbers weekly, defend your forecast, and manage the marketing project list. You build and propose the annual marketing budget; leadership approves it and then holds you to it. You inherit the 18-month plan in your first 90 days. After that, it is yours to run, update, and own. For the right person, this seat grows into the Marketing seat on our leadership team.WHAT YOU WILL OWNA weekly MQL quota: volume and quality, forecasted and explained by youThe subscriber-to-MQL funnel: audience growth, nurture, scoring, and clean handoff to salesThe marketing forecast, reported against target every weekExecution and quarterly ownership of the 18-month plan across email, paid, events, webinars, content, and socialHubSpot marketing operations: sequences, workflows, segmentation, attribution, reporting, and lead data integrityThe marketing project list and its KPIs, current and visible to leadership at all timesThe partner marketing relationship with Dassault Systemes: joint campaigns, co-op funds, and proof of executionVendor management for paid search, SEO, and strategy partners: they produce or you replace themTrade show and event marketing, including pre-show promotion and post-show lead follow-upLEADERSHIP EXPECTATIONSYou come with ideas without being asked, and once you have clarity on the goals,



you fight for what you need to hit themYou report a scorecard in our weekly L10. When a number is red, you bring the diagnosis and the fix, not the excuseYou challenge ideas, including the owner's, and expect yours to be challenged backYou speak in MQLs, conversion rates, cost per lead, and pipeline dollarsYou bring positive energy. Accountability and optimism are not opposites here, we expect bothWHO THRIVES IN THIS SEATYou have owned an MQL or pipeline number and can tell us exactly what happened to it. You have held your own in executive conversations with data. Once you understand the goal, you run, and you ask for what you need instead of waiting to be resourced. Not a fit if you need a creative department, report activity instead of outcomes, or find weekly public accountability uncomfortable. We would rather you self-select out now. That honesty is how we operate.REQUIREMENTSLocated in Grand Rapids, Michigan or within one hour, working from our downtown Grand Rapids office 2 to 3 days per week3 to 6 years of B2B demand generation experience, ideally selling to engineers, manufacturers, or technical buyersHubSpot fluency, Marketing Hub workflows and reporting in particularProven ownership of a lead or MQL quota and a forecast, not just activity metricsExperience presenting and defending results to owners or executivesStrong writing: you produce emails, landing pages, and campaign copy yourselfCOMPENSATION AND BENEFITSPerformance commission: $20,000 at plan and uncapped above it, tied to MQL quota, quality, and marketing-sourced pipelineOn-target earnings: $95,000, plus health benefits and 401(k)SWYFT Solutions is an equal chance employer. We hire based on core values, competence, and fit for the seat. #J-18808-Ljbffr

📌 Demand Generation Manager (Grahamdale)
🏢 SWYFT Solutions
📍 Grahamdale