Title: Manager, Acquisition Strategy and Campaign Management - Credit Cards Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. As the Manager, Acquisition Strategy & Campaign Management you will be responsible for developing and executing acquisition strategies that drive growth in Pre-Approved Credit Cards and Unsecured lending products across retail acquisition channels. The role leads end-to-end pre-approved campaign management, portfolio optimization, stakeholder engagement, and performance analysis to achieve acquisition, profitability, customer engagement, and risk objectives. The successful candidate will demonstrate solid business acumen, curiosity and the ability to translate data into actionable strategies that improve customer acquisition outcomes and business performance. The incumbent will report directly to the Senior Manager, Credit Cards Lifecycle and Engagement. Is this role right for you? In this role, you will: Develop and execute acquisition strategies for pre-approved credit cards and ULOC campaigns. Monitor market trends, competitor activity,



and customer behaviour to identify growth opportunities. Recommend and implement acquisition initiatives across channels, offers, customer segments, and products. Continuously test and learn through champion/challenger and A/B testing frameworks. Campaign Management Lead end-to-end campaign execution from concept through post-campaign analysis. Translate business objectives into actionable campaign requirements and targeting strategies. Manage campaign prioritization and resolve execution issues proactively. Partner across different cross functional teams to deliver on business objectives. Performance Analytics & Insights Analyze customer/consumer insights and channel data to identify strengths and gaps, and extract insights to optimize future campaign performance. Design and produce regular and ad-hoc reports. Develop business cases by identifying needs, analyzing potential options and assessing expected returns on investment. Risk, Compliance & Governance Ensure acquisition initiatives comply with regulatory, risk, and

📌 Manager, Acquisition Strategy And Campaign Management - Credit Cards (Toronto)
🏢 Scotiabank
📍 Toronto