Join the Princess Margaret Cancer Foundation team as a Lottery Marketing Analyst. This role emphasizes evaluating performance across various marketing channels to optimize fundraising efforts. With a focus on integrated campaigns, you will analyze data to provide insights that guide decision-making in marketing and engagement strategies.

Reporting to the Director of Analytics & Insights, you’ll engage with multiple departments and stakeholders to improve campaign effectiveness and audience targeting. Your expertise in performance marketing will be vital for this temporary contract position. Key Responsibilities:

- Report on campaign performance and effectiveness across all channels
- Analyze audience segments and conversion trends




- Create multi-touch attribution models for optimization
- Lead marketing tests with structured frameworks
- Develop compelling post-campaign analyses for strategy improvement Requirements:
- Bachelor's or graduate degree in a relevant field
- 3-5 years of experience in marketing analysis
- Knowledge of CRM and automation platforms
- Familiarity with paid media platforms and attribution models
- Excellent attention to detail in managing priorities Utilize your marketing analytics skills to drive impactful campaigns that support cancer research.

📌 Lottery Marketing Analyst at PMCF (Toronto)
🏢 The Princess Margaret Cancer Foundation
📍 Toronto