lululemon is an creative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

The Digital

Marketing - Retention and Lifecycle team creates owned-channel experiences that help guests stay connected to lululemon across email, push notifications, and personalized lifecycle journeys. This role supports the strategy, planning, and execution of retention marketing campaigns and lifecycle programs.

The Retention Marketing

Strategist will help turn business priorities into clear owned-channel plans, manage campaigns from brief through launch, and use performance insights to improve how we connect with guests. Develop email and push notification strategies for key product, seasonal, promotional, and lifecycle moments. Manage campaign delivery from intake through launch, including stakeholder alignment, creative briefing, QA support, approvals, timing, and go-live readiness.

Partner with Merchandising, E-commerce, Creative, Operations, Analytics, and MarTech teams to deliver cohesive guest experiences across owned channels. Review campaign and journey performance, identify insights, and recommend optimizations to improve engagement, conversion, retention, and revenue. Support test-and-learn opportunities across audience, messaging, timing, creative, personalization, and channel strategy. 3+ years of experience in owned-channel, CRM, lifecycle, retention, digital, or ecommerce marketing;

experience with email and/or push notifications is an asset. ~ Experience developing marketing briefs, campaign strategies, audience recommendations, or performance-based recommendations for cross-functional partners.



~ Exposure to marketing technology platforms such as Salesforce Marketing Cloud, customer data platforms, campaign management tools, or similar systems. ~ Foundational understanding of segmentation, personalization, automation, dynamic content, or email development concepts; HTML/CSS knowledge is an asset. ~ Comfort using reporting tools such as Power BI, Excel, or similar platforms to interpret performance and communicate insights. ~ Strong project management, communication, and stakeholder management skills, with the ability to balance multiple timelines and shifting priorities. ~ Curious about guest behaviour, lifecycle marketing trends, email and push best practices, and ways to improve owned-channel experiences. ~ Bachelor's degree preferred, or equivalent combination of education and relevant experience. Acknowledge the presence of choice in every moment and take personal responsibility for your life. Foster connection by putting people first and building trusting relationships. lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.

As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth: Extended health and dental benefits, and mental health plans Savings and retirement plan matching People networks, mentorship programs, and leadership series (to name a few) lululemon reserves the right to alter these incentive programs, advantages, and perks in whole or in part at any time without advance notice. This role is classified as In-Person under our SSC Workplace Policy: In-person collaboration and connection is important to our culture.

📌 lululemon Retention Marketing Strategist | Contract until December 2027 (Vancouver)
🏢 Lululemon
📍 Vancouver