Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients. The Role Dandy is hiring a Senior Manager, Customer Marketing to own how we grow with the customers we already have. Every practice on Dandy represents an opportunity to adopt more of what we offer, and closing that gap - turning a single-product customer into a full-service lab customer - is one of the biggest levers we have for growth. This role will shape customer marketing strategy across North America by leading initiatives that support both the U.S. and Canadian markets, driving impact at scale and partnering with cross-functional teams across two key regions. What You'll Do Strategy & Ownership Own and evolve Dandy's customer lifecycle marketing strategy, identifying inflection points for upsell, cross-sell, referral,



and expansion across the customer journey Partner with Product Line Leaders and Product Marketing to translate each product line's goals into a coherent strategy against our existing customer base Evaluate data on ARPP, LTV, adoption, and churn to continuously adjust strategy, including designing measurement infrastructure (e.G., holdout groups) to prove incremental impact versus organic behavior Serve as a key voice in cross-functional planning - partnering with leadership on which product lines and segments to prioritize each cycle, and providing strategic counsel to Marketing and other senior leaders on customer-facing initiatives Execution & Team Leadership Directly manage a Customer Marketing Lead, overseeing email, in-app, direct mail, and digital campaigns in partnership with Demand Generation, Marketing Growth Operations, and Product Marketing Build and maintain a test-and-learn framework across channels and segments, leveraging a sophisticated yet nimble approach, and deliver regular reporting that drives fast, data-backed adjustments and surfaces recent opportunities Manage the customer marketing budget and implement enablement for customer-facing teams (Sales,

📌 Senior Manager Of Customer Marketing Strategies (L'Ancienne-Lorette)
🏢 Dandy]
📍 L'Ancienne-Lorette