Dialogue is the #1 virtual care provider in Canada. By developing our Integrated Health Platform, we provide exceptional online health and wellness programs (primary care, mental health, iCBT, EAP, and wellness) to organizations that want to improve the wellness of their employees and families. When it comes to our work, we set the bar high. Together, we’re transforming health and helping millions improve their well-being.

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Good news, we saved you a seat! Qualified applicants will be considered regardless of citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, disability, age, or veteran status. To ensure an effective and fair review process, we utilize artificial intelligence tools to assist in the initial screening and assessment of applicants for this role.

We never request payment, gift cards, or personal financial information at any stage of hiring, and we never extend an offer without a structured interview process. If you receive a suspicious communication claiming to be from Dialogue, do not respond — report it to [email protected] to Sally Habashy, Senior Director, Content and Member Marketing, the mission of the Lifecycle Marketing Manager is to build and run Dialogue's member marketing program, converting eligible members into active users and guiding them to the right care at the right time across Dialogue's programs. Please note that this is a senior individual contributor role.

Building and owning the member marketing roadmap across awareness, registration, engagement, and retention Developing and executing the multi-channel member marketing strategy across digital (email, push, in-app, social, content, paid, gamification, partnerships) and offline channels, in collaboration with other team members Leading content creation for member marketing channels,



executing directly or briefing freelance support as needed Managing project-level campaign budgets and optimizing marketing spend/resourcing across lifecycle tactics and tools Collaborating with the Member Marketing Specialist to ensure platform execution is rooted in and aligned with the member marketing roadmap, and that performance signals feed back into roadmap decisions Managing cross-functional relationships with Product, Data, Customer Success, Member Experience, ServiceOps, and Finance to keep the program well-informed and drive results 8+ years of proven experience in B2C lifecycle marketing or member engagement marketing, with hands‑on knowledge of trigger-based marketing, audience segmentation, and A/B testing ~ Proven experience executing B2C marketing across multiple channels (content, social, partnerships, or paid) ~ Working experience with member engagement platforms or marketing automation tools (Braze, Iterable, Insider One, Klaviyo, or equivalent) ~ Equally comfortable setting strategy and executing, from writing the brief to running initiatives end-to-end ~ An experimental mindset, comfortable running structured tests, learning fast, and applying findings to improve the program over time ~ Familiarity with AI tools to scale, automate, and accelerate marketing execution ~ Experience using data and analytics to inform program decisions and turn campaign results into clear recommendations Access to the Dialogue app and virtual mental health support for you and your family ~ Fully funded insurance, a health spending account, dental coverage, and fitness reimbursement ~4 weeks vacation, 9 wellness days, and 1 volunteer day ~ Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles ~ Incentive plans, referral bonuses & RRSP matching ~ Learning via Coursera, external training budget & mentorship ~ Optional parental leave top-up #

📌 Manager, Digital Marketing *Remote (Montreal)
🏢 Dialogue
📍 Montreal