Drive growth and engagement as a Marketing Pipeline Lead at Staffbase, focusing on innovative strategies for our AI-native platform. This hybrid position blends strategic thinking with hands-on execution.

As Marketing Pipeline Lead, you will design and execute comprehensive demand generation strategies, ensuring a robust pipeline through digital and ABM channels. Working closely with Sales, you'll manage a small team while steering initiatives that enhance our customer engagement and conversion rates. Your skills in performance marketing will enable you to shape long-term strategies and real-time execution.

Key Responsibilities:



• Lead demand generation across digital and ABM platforms • Establish comprehensive metrics for marketing performance • Allocate resources effectively for optimal pipeline results • Develop customized programs for high-value accounts • Supervise team and nurture agency collaborations

Requirements: • 6 - 9 years in a B2B growth marketing capacity • Robust grasp of marketing funnel metrics and analytics • Background in SaaS environments, ideally HR tech • Knowledge of tools like Salesforce and Google Ads • Experience managing teams and nurturing agency partnerships

Utilize your strategic acumen in a pivotal role within Staffbase's marketing team.

📌 Marketing Pipeline Lead at Staffbase (Toronto)
🏢 Staffbase
📍 Toronto