This job is with Coca-Cola, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers. With over $3B in annual retail sales, fairlifes portfolio of delicious, lactose-free, real dairy products includes:

fairlife ultra-filtered milk ;

Core Power

High Protein Shakes, a sports nutrition drink to support post-workout recovery;

fairlife nutrition plan , a nutrition shake to support the journey to better health. A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation. To learn more about fairlife and its complete line of products, please visit

fairlife.com . job purpose :The Brand Manager,fairlifeCanada role willbe responsible fordeveloping and implementing consumer-centric brand plans that increase trial, acceleratevelocityand build brand love.This role will partner closely with thefairlifeUS brand team,leveragingproven end-to-end growth initiatives and customizing as needed to accelerate the business. responsibilities: Annual Brand Plan Development

Lead the development,executionand delivery of integrated marketing plans in partnership with the USfairlifeteam and GM,fairlifeCanada Partner with commercial and sales and to develop key initiatives that help achieve brand goals, winning with consumers and customers

Brand & DME Stewardship

Manage regular performance updates and day to day businessmeasurement, Leadbrand performance reviews with cross-functional team and leadership,



ensuring plans meet/exceed plan targets Assess investments during the year to ensure annual plan targets are achieved, pivoting as needed

Creative and Connections Excellence

Working closely with the USfairlifeteam,leveragetransferable insights and brand building initiatives (core creative, design, connections planning, pillar programs) to drive industry leading growth Embrace a test and learn mindset across all creative and communications to deepen our connection with consumers, driving trial and building brand preference

Brand Leader

Champion the portfolio offairlifebrands and business opportunity in 2026 and beyond, instilling confidence across all stakeholders

skills/qualifications required: Experience & Education

7+ years of brand marketing experience with increased responsibility Undergraduate degreerequired, MBA highly desirable

Consumer Marketer with A GM Mindset

Marketing guru who leads with data and insights to shape plans; competent in finance, sales, commercial and operations -leveragesthis knowledge when making decisions Strategic thinker that is focused against winning today AND building for the future

Results Driven Self Starter

Innate desire to hold self fully accountable for delivering results with limited guidance. Combination of passion and perseverance leading to stellar results

Collaborative, Team Based Approach

Able to thrive in a dynamic and fast-moving environment, eager to partner, create value-based relationships with team members up, down and across the organization





position location:

Toronto, Ontario, Canada reports to : General Manager, fairlife Canada travel requirements: 20% exempt/nonexempt: Exempt fairlife, LLC is an equal chance employer. We do not discriminate on the basis of

race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors. In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email

[email protected]

.

For Recruitment Agencies

At fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team. As our recruitment is primarily handled in-house, we work only occasionally with external agencies, and only those on our existing, pre-approved vendor list. At this time, we are not reviewing or expanding that list. Unsolicited resumes or submissions from external agencies not authorized by our Talent Acquisition team will be considered direct candidate applications. As such, fairlife will not assume responsibility for any placement fees associated with these submissions.

📌 Brand Manager, fairlife Canada (Winnipeg)
🏢 Coca Cola
📍 Winnipeg