Shape the future of marketing as a Performance Marketing Specialist with a focus on Paid Search in Canada. Lead efforts to scale customer acquisition across various markets. This hands-on role allows you to manage paid search strategies in the Canadian market, while expanding the brand's presence in the US and overseeing campaigns for an Australian business. You'll execute channel strategies, analyze performance, and experiment with innovative marketing technologies. Key Responsibilities:
- Own paid search strategies across multiple business lines
- Scale operations for customer acquisition in Canada and the US
- Manage campaigns for B2B initiatives and Australian brands
- Experiment with automation and AI marketing tools
- Collaborate closely with web and CRO teams Requirements:
- Experience in performance marketing and paid search required
- B2B marketing experience is beneficial
- Must thrive in a fast-paced and cooperative environment
- Strong analytical skills for campaign performance analysis
- Passion for leveraging technology in marketing Lead performance marketing initiatives and drive growth across markets.