Lead demand generation efforts at Martell Group in Kelowna as a Strategic Performance Marketing Manager. This in-office position requires a proactive approach to revenue generation through effective marketing strategies.In this role, you will own demand generation across Martell Media and Pink Skirt Project, utilizing your expertise in paid acquisition, funnel optimization, and analytics. You will be responsible for scaling campaigns while building integrated systems that convert attention into high-quality leads.
Your insights will drive continuous improvement across all marketing efforts.Key Responsibilities:Own paid acquisition strategies on major digital platformsManage budgets and optimize for maximum ROIAnalyze key performance metrics and identify growth areasDevelop effective funnel strategies from lead capture to conversionCollaborate with sales to fine-tune messaging based on feedbackRequirements:Extensive experience in performance marketingProven track record in managing paid media campaignsStrong analytical skills and understanding of metricsAbility to create and implement high-performing funnelsCollaborate effectively across teams to ensure consistencyTransform the marketing landscape at Martell Group by effectively driving demand generation and team collaboration.#J-18808-Ljbffr