Shape marketing success as a Senior Performance Marketing Manager in iGaming, based in Vaughan, Ontario. This senior role involves hands-on leadership in driving customer acquisition through effective multi-channel strategies.Join a energetic organization that thrives in the iGaming and performance marketing landscape. In the Senior Performance Marketing Manager position, you'll oversee significant advertising budgets while working closely with creative and executive teams to ensure alignment on growth initiatives. Your focus will be on optimizing campaign performance regarding customer acquisition and key commercial metrics.Key Responsibilities:Own performance across various accounts,
exceeding ROAS targetsStrategically manage and optimize campaigns on Meta and Google AdsCollaborate with stakeholders on performance goals and adjustmentsEnhance audience segmentation and bidding strategiesDevelop comprehensive reporting and tracking frameworksRequirements:Proven ability in handling large-scale paid marketing campaignsAt least five years of experience in performance marketingSkills in A/B testing, audience segmentation, and funnel optimizationExperience with attribution tools and methodologiesCapability to present insights to senior executivesLead innovative marketing initiatives and contribute to the growth of top brands in the iGaming industry.#J-18808-Ljbffr