Step into a leadership role with RBC as a Senior Manager focused on Integrated Marketing in Toronto, Canada. Shape our digital marketing efforts through innovative campaign execution and effective measurement.
This full-time position tasks you with overseeing marketing campaigns that utilize A/B testing, SEO, and detailed analytics. Your communication skills will be pivotal in ensuring cohesive collaboration across teams while maintaining a detailed approach to project execution. You’ll play a vital role in our client engagement strategy.
Key Responsibilities:
• Direct the management of integrated marketing campaigns • Implement A/B testing for campaign performance optimization • Analyze data from website analytics for insights • Create and maintain effective marketing calendars • Collaborate with various teams on marketing initiatives
Requirements: • Extensive experience in integrated and digital marketing • Expertise in SEO and SEM methodologies • Highly skilled in communication and detail orientation • Proven track record in content marketing strategies • Full time commitment to marketing deliverables
Bring your marketing leadership and analytical skills to enhance RBC’s brand presence across digital platforms.