Job Description Department and Position Overview: At MLSE Digital Labs, we are passionate about using technology to deliver a value centric experience throughout sports and entertainment, regardless of whether the customer is an internal or external consumer of what we build. As part of Digital Labs, the Customer Data and Relationship Platforms team focuses on applying that approach by combining technology and data to improve the interactions that we have with our customers. This directive is critical to both the ongoing success of MLSE's core business as well as the growth and expansion into new business opportunities. MLSE is looking for a Senior Salesforce Loyalty Cloud Administrator/Developer to support the administration, configuration, development, integration, and ongoing optimization of our Salesforce ecosystem, with a strong focus on Salesforce Loyalty Cloud / Loyalty Management. This role blends the hands‑on responsibilities of a senior Salesforce administrator and Salesforce developer, and will work closely with business stakeholders, Business Analysts, Salesforce Admins, Developers, Architects, Marketing, Partnerships, Membership, Fan Experience, and Data teams to deliver scalable loyalty capabilities that deepen fan engagement across MLSE's brands, venues, digital products, and partner experiences. The successful candidate will bring deep Salesforce platform experience and extensive hands‑on experience implementing, supporting, and enhancing Salesforce Loyalty Cloud / Loyalty Management, including member administration, program setup, loyalty currencies, tiers,



accrual and redemption rules, rewards, benefits, vouchers, promotions, referrals, partner administration, data integrations, and loyalty‑triggered customer journeys. Position Type: Freelance Role Contract Length: 1 year Range of Responsibilities Own the day‑to‑day administration, configuration, development, troubleshooting, and continuous improvement of Salesforce Loyalty Cloud / Loyalty Management and related Salesforce platform capabilities. Partner with BAs, Developers, Admins, Architects, Product Owners, Marketing, Partnerships, Membership, Fan Experience, and Data stakeholders to translate business requirements into scalable Salesforce solutions. Design, configure, develop, test, deploy, and support loyalty capabilities including program setup, member management, point and non‑point currencies, tiers, accrual rules, redemption rules, benefits, vouchers, promotions, gamification, referrals, partner administration, and member lifecycle workflows. Create and maintain Salesforce processes that address business and user requirements using a combination of declarative configuration and custom development, including Flow, validation rules, approval processes, energetic forms, Lightning pages, Apex, Lightning Web Components, SOQL/SOSL, and Salesforce APIs. Support integrations between Loyalty Cloud and MLSE's broader customer data and relationship platform ecosystem, which may include Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud/Data 360, Experience Cloud, ticketing, identity,

📌 C Salesforce Engineer / Developer (Toronto)
🏢 MLSE Digital Labs
📍 Toronto