Lead the integrated marketing approach for ResMed Canada as a Senior Marketing Manager. Focus on enhancing CPAP adoption and patient engagement through strategic initiatives tailored for Canadian markets.This strategic role calls for a leader with a solid understanding of the Canadian healthcare system. You will be responsible for developing province-specific marketing strategies that align with ResMed's overall commercial objectives. Collaborating closely with multiple teams,
your role is pivotal to driving awareness and adherence in the sleep apnea sector.Key Responsibilities:Oversee integrated marketing strategies for CanadaCreate campaign briefs and align partners on KPIsDrive omnichannel programs for sleep apnea awarenessAnalyze campaign performance and improve through insightsEngage with healthcare professionals and stakeholdersRequirements:Bachelor's degree in Marketing or related discipline8+ years of experience in medical device marketingStrong knowledge of healthcare landscapes and reimbursementProven success in managing budgets and investmentsEffective communication and project management skillsContribute to ResMed's mission of better healthcare outcomes through strategic marketing initiatives in the sleep apnea domain.#J-18808-Ljbffr