Drive marketing performance insights as Senior Manager of Marketing Analytics at Optro. This remote role focuses on leveraging data for campaign success and funnel health across organic channels.In this pivotal position, you will lead marketing analytics for Optro, an industry leader leveraging AI-powered GRC Intelligence platforms. With at least 7 years of hands-on experience, including 2 years in leadership roles, you will create robust analytics frameworks, ensuring marketing efforts align with growth objectives.
Collaborate with Demand Generation and Events teams to analyze performance metrics and enhance decision-making processes using advanced data practices.Key Responsibilities:Own comprehensive marketing performance measurementEnhance attribution frameworks and budget allocationApply AI to forecasting and channel optimizationCreate dashboards for real-time insightsProduce executive-level reports for strategic planningRequirements:Minimum 7 years in marketing analytics or related fieldsStrong SQL skills for data manipulationProven experience with B2B attribution modelsHands-on knowledge of AI applications in marketingExcellent communication for presenting complex dataElevate Optro's marketing analytics through innovative data strategies and contribute to a high-growth workplace.#J-18808-Ljbffr