Elevate Walmart Canada's Paid Search initiatives as a Senior Manager in Digital Strategy. Drive quality traffic and ROI through expert campaign management and cutting-edge marketing solutions. In this key position, you will spearhead the execution and strategy of Walmart Canada's Paid Search programs.
Your expertise in search engine marketing will guide the optimization of extensive campaigns across multiple categories while aligning efforts with overarching business goals. Engaging with both internal teams and external partners is essential for maximizing profit and performance. Key Responsibilities:
Direct Paid Search strategies for brand and non-brand campaigns
Develop comprehensive bidding strategies based on key metrics
Ensure campaign health through continuous optimization
Collaborate with departments to foster integrated marketing
Control overall campaign budgeting and performance tracking Requirements:
Bachelor's degree in Marketing or Business-related area
Over 10 years of experience in digital marketing, 5+ in Paid Search
Deep knowledge of SEM tools and marketing technology
Ability to manage and interpret complex data sets
Proven success in leading teams and achieving results Utilize your leadership and technical skills to make a significant impact at Walmart Canada.