Lead the integrated marketing approach for ResMed Canada as a Senior Marketing Manager. Focus on enhancing CPAP adoption and patient engagement through strategic initiatives tailored for Canadian markets. This strategic role calls for a leader with a solid understanding of the Canadian healthcare system.
You will be responsible for developing province-specific marketing strategies that align with ResMed’s overall commercial objectives. Collaborating closely with multiple teams, your role is pivotal to driving awareness and adherence in the sleep apnea sector. Key Responsibilities:
Oversee integrated marketing strategies for Canada
Create campaign briefs and align partners on KPIs
Drive omnichannel programs for sleep apnea awareness
Analyze campaign performance and improve through insights
Engage with healthcare specialists and stakeholders Requirements:
Bachelor’s degree in Marketing or related discipline
8+ years of experience in medical device marketing
Solid knowledge of healthcare landscapes and reimbursement
Proven success in managing budgets and investments
Effective communication and project management skills Contribute to ResMed’s mission of better healthcare outcomes through strategic marketing initiatives in the sleep apnea domain.