Location: Hybrid, with mandatory field travel

About Food for Good

Food for Good is a dynamic and fast-growing organization delivering nutritious meal programs and innovative food solutions to schools and communities. We are seeking an energetic, outgoing, and sales-driven Sales & Brand Representative to help grow our school programs, strengthen customer relationships, and represent the Food for Positive brand in the community.

This is a highly hands-on, field-focused role combining sales, brand representation, customer outreach, relationship management, and client servicing. Approximately 80% of the role (minimum four days per week) will involve field activities, including visiting schools, meeting with administrators and parent councils, conducting outreach, supporting events, and maintaining relationships with existing customers.

A valid driver's license and access to a reliable vehicle are mandatory. Proficiency in English is required, and French proficiency is considered an asset.

Key ResponsibilitiesSales & School Outreach

- Identify and engage prospective schools and customers to grow participation in Food for Good programs.
- Conduct in-person outreach, school visits, phone calls, emails, and follow-ups with prospective customers.
- Present Food for Good's programs and value proposition to school administrators, parent councils, and other decision-makers.
- Develop and deliver engaging sales presentations and program demonstrations.
- Follow up consistently with leads and move prospective customers through the sales process.
- Work toward established sales, outreach, and customer acquisition targets.
- Maintain accurate records of leads, customer interactions, follow-ups, and sales activities in Salesforce.
- Support re-engagement and renewal efforts with existing and previous school customers.

Brand Representation & Community Engagement

- Act as a professional representative of the Food for Good brand during school visits, community events, meetings, and outreach activities.
- Build awareness of Food for Positive's school meal, nutrition, fundraising, and related programs.
- Communicate the organization's mission, programs, and impact clearly and enthusiastically.
- Support promotional activities, school events, presentations, and community outreach initiatives.
- Gather feedback from schools and customers to help improve messaging, services, and the overall customer experience.
- Help ensure consistent brand messaging across field outreach and customer interactions.

Client Servicing & Relationship Management

- Build and maintain strong relationships with existing school customers and community partners.
- Conduct regular site visits and customer check-ins to strengthen relationships and identify additional opportunities.
- Serve as a point of contact for assigned customers and provide responsive, professional customer service.
- Gather customer feedback and proactively identify concerns or service issues.




- Work with internal teams to ensure customer questions and issues are addressed promptly.
- Support schools during program onboarding, implementation, and ongoing participation.
- Maintain regular communication with school administrators, parent councils, and other key contacts.

Sales Administration & CRM Management

- Maintain accurate and up-to-date customer and prospect information in Salesforce.
- Track outreach activities, meetings, calls, follow-ups, opportunities, and sales progress.
- Maintain an organized sales pipeline and ensure leads receive timely follow-up.
- Prepare sales materials, presentations, outreach communications, and customer follow-ups.
- Use available tools, including AI tools such as ChatGPT, to assist with sales research, outreach preparation, and communication.
- Provide regular updates on outreach activity, customer feedback, opportunities, and sales results.

Field & Operational Support

- Spend approximately 80% of working time in the field, depending on operational and sales requirements.
- Visit schools and other locations to support customer relationships, outreach, presentations, and program activities.
- Support the successful launch and ongoing servicing of school programs when required.
- Communicate field observations and customer feedback to internal teams.
- Assist with resolving customer concerns and coordinating solutions with the appropriate team members.
- Provide reasonable support to day-to-day operations where required to ensure a positive customer experience.

Key Attributes

- Strong sales ability and confidence engaging prospective customers.
- Outgoing, professional, and comfortable approaching recent people.
- Strong work ethic and ability to manage multiple priorities.
- Excellent communication, presentation, and interpersonal skills.
- Strong relationship-building and customer service abilities.
- Highly organized and consistent with follow-ups.
- Comfortable working independently and spending significant time in the field.
- Results-oriented and motivated by achieving sales and outreach targets.
- Adaptable and comfortable working in a fast-paced environment.
- Professional and dependable when representing the Food for Good brand.

Qualifications

- Currently enrolled fulltime in a post-secondary program.
- Previous sales, customer service, brand ambassador, outreach, or field experience is strongly preferred.
- Demonstrated ability to communicate effectively and build relationships with customers.
- Strong verbal and written communication skills.
- Strong presentation and interpersonal skills.




- Comfortable conducting cold outreach, following up with leads, and speaking with decision-makers.
- Experience with Salesforce or another CRM platform is considered an asset.
- Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
- Familiarity with ChatGPT or other AI productivity tools is considered an asset.
- Proficiency in English is required; French proficiency is preferred but not mandatory.
- Valid driver's license and access to a reliable vehicle are mandatory due to the field-based nature of the position.

Skills & Competencies

- Sales and customer acquisition
- Brand representation
- School and community outreach
- Lead generation and follow-up
- Customer relationship management
- Client servicing and retention
- Sales presentations and public speaking
- CRM and Salesforce management
- Strong verbal and written communication
- Time management and organization
- Independent field work
- Customer-focused problem solving
- Initiative, accountability, and self-motivation

Transportation & Travel Access to a personal vehicle is required for field work. Regular travel to schools and other locations will be required. Eligible travel expenses will be reimbursed in accordance with company policy.

Benefits

- Gain hands-on experience in sales, brand representation, customer engagement, and relationship management.
- Develop practical experience conducting real-world sales outreach and presentations.
- Build experience working directly with schools, administrators, parent councils, and community stakeholders.
- Receive professional development and mentorship in sales, customer relationship management, and brand representation.
- Gain experience using Salesforce and other tools to manage a professional sales pipeline.
- Work in a field-based role with direct exposure to customers and community partners.
- Contribute to programs focused on improving student nutrition, food access, and school communities.

SWPP Eligibility NOTE: This position is funded through the Government of Canada's Student Work Placement Program (SWPP). Candidates must meet applicable SWPP eligibility requirements, including being a Canadian citizen, permanent resident, or protected person as defined by the Immigration and Refugee Protection Act. Candidates will be required to confirm their eligibility.

Pay: $20.00-$25.00 per hour

Application question(s)

- This position is funded through the Government of Canada's Student Work Placement Program (SWPP). Candidates must meet applicable SWPP eligibility requirements, including being a Canadian citizen, permanent resident, or protected person as defined by the Immigration and Refugee Protection Act. Are you eligible?

Education:
- Bachelor's Degree (required)

Language:
- English (required)

Licence/Certification:
- Driving Licence (required)

Willingness to travel:
- 75% (required)

Work Location: On the road

📌 Sales & Brand Representative (Co-op) (Greater Toronto Area)
🏢 Food for Good
📍 Greater Toronto Area