Step into a leadership role with RBC as a Senior Manager focused on Integrated Marketing in Toronto, Canada. Shape our digital marketing efforts through cutting-edge campaign execution and effective measurement. This full time position tasks you with overseeing marketing campaigns that utilize A/B testing, SEO, and detailed analytics.
Your communication skills will be pivotal in ensuring cohesive collaboration across teams while maintaining a detailed approach to project execution. You’ll play a vital role in our client engagement strategy. Key Responsibilities:
Direct the management of integrated marketing campaigns
Implement A/B testing for campaign performance optimization
Analyze data from website analytics for insights
Create and maintain effective marketing calendars
Collaborate with various teams on marketing initiatives Requirements:
Extensive experience in integrated and digital marketing
Expertise in SEO and SEM methodologies
Highly skilled in communication and detail orientation
Proven track record in content marketing strategies
Full time commitment to marketing deliverables Bring your marketing leadership and analytical skills to enhance RBC’s brand presence across digital platforms.