Shape marketing success as a Senior Performance Marketing Manager in iGaming, based in Vaughan, Ontario. This senior role involves hands-on leadership in driving customer acquisition through effective multi-channel strategies. Join a agile organization that thrives in the iGaming and performance marketing landscape.
In the Senior Performance Marketing Manager position, you'll oversee significant advertising budgets while working closely with creative and executive teams to ensure alignment on growth initiatives. Your focus will be on optimizing campaign performance regarding customer acquisition and key commercial metrics. Key Responsibilities:
Own performance across various accounts, exceeding ROAS targets
Strategically manage and optimize campaigns on Meta and Google Ads
Collaborate with stakeholders on performance goals and adjustments
Enhance audience segmentation and bidding strategies
Develop comprehensive reporting and tracking frameworks
Requirements:
Proven ability in handling large-scale paid marketing campaigns
At least five years of experience in performance marketing
Skills in A/B testing, audience segmentation, and funnel optimization
Experience with attribution tools and methodologies
Capability to present insights to senior executives
Lead creative marketing initiatives and contribute to the growth of top brands in the iGaming industry.