Join Okta as a Global Paid Search Marketing Manager, a role that combines creativity and analytics in a hybrid setup. Focus on AI-driven strategies for superior digital marketing impact. Driving the Global Digital Acquisition Team, this role requires you to innovate paid search approaches through the adoption of Value-Based Bidding models.

Your analytical skills will guide data-driven decisions, and collaboration with various teams ensures an integrated marketing strategy that leverages state-of-the-art technology. Key Responsibilities:
Formulate and execute AI-enhanced search strategies across platforms
Optimize campaign performance through Value-Based Bidding initiatives
Conduct rigorous testing, maintaining high statistical validity




Provide detailed reporting for complete visibility of campaign success
Work with Marketing and Analytics for CRM synergy and tracking Requirements:
BA or BS in Marketing, Business, or relevant field
3–5 years managing sophisticated paid search efforts
Solid statistical analysis capabilities with a focus on VBB
Proficient in AI-based search features and campaign management
Experience with Google Ads, CRM systems, and analytics platforms Lead creative marketing strategies and impact search performance at Okta.

📌 Okta Global Paid Search Manager Position Toronto (Canada)
🏢 Okta
📍 Canada