Elevate brand presence as the Marketing Communications Manager for Buick GMC. This hybrid role emphasizes integrated marketing strategies, audience insights, and creative execution to boost brand awareness and sales.
General
Motors of Canada seeks a strategic and creative National Marketing Communications Manager to oversee marketing initiatives for Buick and GMC. This role requires a blend of creativity and data-driven decision-making to optimize campaigns across various channels. Collaborating with internal teams and agencies, you will shape how customers engage with the brands throughout their purchasing journey. Key Responsibilities:
Lead integrated communication strategies across marketing programs
Manage agency briefings and annual planning processes
Develop messaging frameworks from consumer insights
Steward brand identities ensuring consistency across communications
Present strategic recommendations to senior leadership
Requirements:
Bachelor’s degree in Business or related field
Eight years of experience in marketing communications
Proven success in leading integrated campaigns
Solid understanding of media and performance marketing
Excellent analytical and communication skills
Connect creative strategy and performance marketing for Buick and GMC at GM.