Job Overview:

Responsible for ownership of category planning and execution throughout the Product Lifecycle and the growth of the base business by bringing profitable innovation to the market.

Key Responsibilities:

- Lead the end-to-end innovation process, from opportunity identification and business/ line review development through commercialization oversight and launch approval.

- Oversee product costing, specifications, packaging, sensory evaluations, and production readiness to ensure commercially successful and scalable innovation.

- Continuously challenge cross-functional teams to leverage market trends, consumer insights, and customers’ needs to deliver differentiated, leading-edge innovations.

- Foster collaboration across Category Marketing and Customer Marketing teams by sharing best practices, building knowledge-sharing processes, and driving continuous improvement.

- Develop and execute multi-year customer strategy by translating consumer, customer, and category insights into growth opportunities that deliver long-term business objectives.

- Align cross-functional teams and senior stakeholders around strategic priorities to deliver annual sales objectives and long-term growth targets.

- Regularly analyze customer performance within Give & Go, assessing wins, losses, key business drivers, risks, and opportunities to provide insight-led recommendations that improve business outcomes.

- Drive disciplined project execution by establishing clear priorities, ensuring accountability, and delivering strategic initiatives and business reviews on time.

- People Leadership, Talent Development & Culture

- Actively live and role model our Leadership competencies by holding self and function (including all direct report leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.

- Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities,



executing PDP start/mid-year dialogues and performance calibration, and engaging in corrective action when required.

- Participate in and develop succession plans adhering to the MDLZ STR process.

- Ensure completion of function compliance training.

- Make recommendations for staff merit and bonus targets (where applicable).

- Ensure an engaged workforce through strategic workforce planning and creation/execution of Employee Survey action plans.

Recipe for Success:

- Completion of a university diploma in Marketing, Business, or a related field.

- 7-10 years’ experience in a CPG marketing role.

- Outstanding people management and team leadership skills.

- Strong situational leadership skills with the ability to adapt to changing business needs.

- Strong project management skills with the ability to manage multiple priorities, solve problems, and deliver results.

- Experience developing marketing and sales materials, including brochures, sell sheets, website and social media content, and presentations.

- Advanced proficiency in Microsoft Office, with strong expertise in Excel.

- Solid sense of urgency and responsiveness when supporting internal stakeholders and external partners, including suppliers, agencies, and customers.

- Excellent interpersonal, presentation, and communication skills, both verbal and written.

- Exceptional organizational and time management skills, with the ability to meet tight deadlines.

- Self-motivated and proactive, with the ability to identify opportunities, develop solutions, and drive initiatives forward.

- Proven ability to work effectively both independently and collaboratively in a team workplace.

What we can offer

- As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.

- Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.

📌 Senior Manager, Customer Marketing (Toronto)
🏢 Give and Go Prepared Foods
📍 Toronto