- Own the go-to-market strategy for CIRA Cybersecurity Services and Hello Registry, including positioning, messaging, and value propositions - Lead and develop a small team of product marketers across two portfolios - Plan and lead cross-functional launches for products, features, and campaigns - Coordinate implementation across product, sales, and communications teams - Understand customer needs, competitive landscape, and buyer personas - Build and manage content strategy aligned with demand generation, thought leadership, and sales objectives - Develop sales collateral, competitive battlecards, demos, and training - Manage portfolio budgets and agency relationships - Report on program performance against KPIs - Represent CIRA at trade shows, conferences, and webinars as a spokesperson and subject matter expert - Measure and optimize campaign and messaging impact based on results Requirements - 7+ years of progressive marketing experience, with the majority in product marketing - Experience owning product positioning, messaging, and go-to-market strategy - Proven experience leading, coaching, and developing teams - B2B/enterprise marketing experience - SaaS experience in security, networking,



or domain/registry industries is a robust asset - Ability to manage product marketing for multiple product lines or business units simultaneously - Strong long-form and short-form writing skills - Comfort serving as an external spokesperson for technical products - Project and budget management experience on complex, cross-functional initiatives - Hands-on experience with marketing automation tools such as HubSpot - Experience with CRM systems such as Salesforce - Post-secondary education in Marketing, Business, Commerce, or a related field - French and English bilingualism is an asset Core Competencies Demonstrates expertise in go-to-market strategy, product positioning, and messaging for cybersecurity services. Proven ability to lead teams, manage cross-functional initiatives, and optimize marketing performance through data-driven insights. Highest-signal resume keywords - Go-To-Market Strategy - Product Positioning - Team Leadership - B2B Marketing - Marketing Automation ATS Optimization Keywords Hard Skills - Product Marketing - Content Strategy - Sales Collateral Development - Project Management - Budget Management - Competitive Analysis - KPI Reporting - Long-Form Writing - Short-Form Writing - Buyer Persona Development Soft Skills - Coaching - Communication - Collaboration - Spokesperson Skills - Customer Understanding Industry Keywords - SaaS - Cybersecurity - Networking - Domain Registry - B2B Marketing Tools & Technologies - HubSpot - Salesforce

📌 Senior Manager, Product Marketing (Ottawa)
🏢 Jobtailor
📍 Ottawa