Become the Lead Manager of Measurement & Insights with Manulife in Toronto. Spearhead marketing strategies that fuse analytics with business intelligence to optimize outcomes. This senior leadership role invites you to develop high-performing teams while standardizing measurement frameworks across digital marketing initiatives.

Your expertise in creating data-driven insights will be essential for supporting senior leadership and advancing analytics capabilities in the organization. Key Responsibilities:
Develop robust measurement methodologies for marketing
Create KPI standards and measurement roadmaps
Lead data storytelling initiatives for executive communication
Ensure data extraction and analysis using SQL/Python
Serve as a primary advisor for marketing measurement strategies Requirements:
15+ years in marketing analytics or related fields
Robust background in CX, brand strategy, and analytics
High proficiency in Databricks and analytics engineering
Proven experience leading analytics teams
Familiarity with Adobe Marketing Cloud services Utilize your analytical and leadership expertise to enhance Manulife's marketing effectiveness.

📌 Lead Insights Manager, Digital Marketing Toronto (Canada)
🏢 Manulife
📍 Canada