Be a pivotal part of Henkel as a Brand Manager in the Adhesive Technologies division, where you'll focus on brand strategy and digital marketing innovation. This role encompasses product launches and performance analysis. Henkel is seeking a Brand Manager to lead marketing initiatives and execute campaigns that enhance product visibility and growth within the Adhesive Technologies unit.
Your role includes leveraging market insights and translating them into effective marketing strategies. You will collaborate with cross-functional teams to ensure successful product launches and market engagement. Key Responsibilities:
Develop and implement marketing programs for brand growth
Lead the launch of recent products and line extensions
Oversee digital marketing initiatives and content creation
Utilize data analytics to inform marketing strategies
Work closely with Sales to enhance customer programs Requirements:
5+ years in Brand or Trade Marketing
Bachelor's in relevant field; MBA preferred
Solid background in digital marketing integration
Proven success with analytics-driven marketing
Experience in the building industry beneficial Bring your brand management skills to Henkel and make a significant impact on our Adhesive Technologies.