Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®. At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. Loblaw Advance™ drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum™, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way. At Loblaw Advance™ we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love.



We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us! The Impact You'll Make We are seeking a strategic and customer-obsessed Director, Product Marketing to lead the commercialization and growth of media and advertising solutions at Loblaw Advance™. In this highly visible leadership role, you will connect customer needs, product strategy, and business objectives to bring innovative retail media solutions to market. You will lead a high performing team responsible for product positioning, go-to-market strategy, sales enablement & product narratives, market & competitive insights, and product adoption. Working closely with Product Management, Sales, Sales Strategy, Analytics, Revenue Management, and Brand Marketing, you will help shape the future of the Loblaw Advance™ product portfolio and drive sustainable growth across our business. What You'll Do Lead Product Strategy & Commercialization Translate product vision, customer insights, and business priorities into clear go-to-market strategies and commercialization plans. Develop differentiated product positioning, messaging, and value propositions that resonate with advertisers, agencies, and strategic partners. Partner closely with Product Management to influence roadmap priorities through customer feedback, market intelligence, and competitive insights. Own product market fit for the advertising product portfolio by defining target audiences, customer segments, value propositions, and growth opportunities informed by customer and market insights. Drive Product Go-to-Market Excellence Lead end-to-end launch planning and execution for recent products, capabilities, and enhancements. Build integrated go-to-market frameworks that align product, sales,

📌 Director, Product Marketing (Toronto)
🏢 Activate
📍 Toronto