Lead the creative strategy for paid social at Wealthsimple as a Senior Performance Creative Strategist. Combine insights and solid creative judgment to maximize client growth.In this influential role, you will oversee the creative strategy and execution, guiding the process from concept development to optimization. Collaborate with performance marketing and influencer partners to ensure campaigns achieve high creative standards and resonate with target audiences. Your ability to synthesize data and market trends will drive impactful creative testing cycles.Key Responsibilities:Identify ad concepts through customer and market analysisDevelop strategies and frameworks for paid social campaignsManage end-to-end creative execution, including briefs and reviewsTrack performance and adapt campaigns based on insightsDefine guidelines for influencer and UGC content collaborationRequirements:5+ years of experience in creative strategyDemonstrated success in high-volume creative testing effortsExpertise in Meta and TikTok advertisingStrong quantitative skills for performance improvementProven ability to implement efficient creative workflowsDrive growth and engagement through innovative strategies at Wealthsimple.#J-18808-Ljbffr

📌 Senior Performance Creative Strategist Role (Toronto)
🏢 Wealthsimple
📍 Toronto