Lead transformative performance strategies at WPP as the Director of Commerce Performance. Drive success across retail media, marketplaces, and DTC channels with cutting-edge solutions. In this crucial role at WPP Media, you will oversee commerce-focused performance media strategies that align with business objectives.
Your data-driven approach and collaboration with various teams will enhance commerce performance across platforms like Instacart and social media channels. You'll be integral to measuring success and optimizing media investments. Key Responsibilities:
Lead execution of performance media strategies for commerce
Establish and manage measurement frameworks effectively
Work with Planning and Activation teams for integration
Implement cutting-edge solutions in retail and marketplaces
Develop audience segmentation strategies leveraging insights
Requirements:
Significant experience in performance marketing and commerce
Robust analytical abilities for actionable business recommendations
Proficient communication and presentation skills
Experience with platforms such as Walmart Connect and Target
Proven track record in managing cross-functional teams
Shape the future of commerce performance media by leading powerful strategies and collaborations at WPP.
📌 Director Of Commerce Performance At Wpp Montreal
🏢 WPP
📍 Montreal
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