Transform advertising effectiveness as a Measurement Analyst at The Globe and Mail in Toronto. This role demands a blend of technical expertise and commercial awareness to enhance client performance measurement. Working in a hybrid workplace, you will develop scalable measurement solutions while leading sophisticated analyses to inform marketing strategies.

Your input will directly impact client success and revenue growth through the realization of full-funnel marketing insights. Key Responsibilities:
Develop and standardize measurement frameworks across advertising
Establish testing standards including geo-testing and incrementality
Execute complex marketing experiments and analyses
Generate audience insights and attribution models
Collaborate cross-functionally to enhance measurement standards Requirements:
Bachelor's degree in a relevant field like statistics or analytics
3–5 years of experience in media or marketing analytics
Robust proficiency in SQL and data visualization tools
Experience with A/B testing and experiment design
Skilled at connecting data insights with business narratives Join The Globe and Mail to shape effective measurement strategies that drive performance and success.

📌 Data Driven Measurement Analyst Role Toronto
🏢 The Globe and Mail
📍 Toronto