Job Summary:

As a Digital Marketing Specialist, you’ll be responsible for developing, implementing, and optimizing our digital marketing campaigns across all digital channels. You will play a key role in driving brand awareness, lead generation, and customer engagement through strategic planning and data-driven execution.

Key Responsibilities:
Plan and execute all digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising.
Create and manage content for website, blog, and social media platforms.
Analyze digital marketing performance and provide actionable insights using tools like Google Analytics, Google Ads, Meta Ads Manager, etc.
Optimize campaigns to improve ROI and engagement metrics.
Collaborate with design and content teams to produce high-quality marketing materials.
Stay current with digital marketing trends and best practices.
Manage and grow the company's social media presence.
Monitor competitor activity and adjust strategies as needed.




Assist in the development of marketing strategies and contribute ideas for improvement.

Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
2+ years of experience in digital marketing or a similar role.
Proficient in digital marketing tools and platforms (e.g., Google Ads, Meta Ads, HubSpot, Mailchimp, SEMrush).
Solid understanding of SEO/SEM, email marketing, PPC, social media, and web analytics.
Excellent written and verbal communication skills.
Highly organized and detail-oriented.
Creative thinker with a data-driven mindset.

Preferred Skills :
Experience with CMS platforms like WordPress or Shopify.
Knowledge of basic HTML/CSS.
Graphic design or video editing skills.
Experience in B2B or SaaS marketing.

Job Types: Full time, Part time Pay: $18.00-$22.00 per hour

Work Location: In person

📌 Digital Marketing Specialist Mississauga
🏢 PREETEL COMMUNICATIONS
📍 Mississauga