Elevate Walmart Canada's Paid Search initiatives as a Senior Manager in Digital Strategy. Drive quality traffic and ROI through expert campaign management and cutting-edge marketing solutions.In this key position, you will spearhead the execution and strategy of Walmart Canada's Paid Search programs. Your expertise in search engine marketing will guide the optimization of extensive campaigns across multiple categories while aligning efforts with overarching business goals.
Engaging with both internal teams and external partners is essential for maximizing profit and performance.Key Responsibilities:Direct Paid Search strategies for brand and non-brand campaignsDevelop comprehensive bidding strategies based on key metricsEnsure campaign health through continuous optimizationCollaborate with departments to foster integrated marketingControl overall campaign budgeting and performance trackingRequirements:Bachelor's degree in Marketing or Business-related areaOver 10 years of experience in digital marketing, 5+ in Paid SearchDeep knowledge of SEM tools and marketing technologyAbility to manage and interpret complex data setsProven success in leading teams and achieving resultsUtilize your leadership and technical skills to make a significant impact at Walmart Canada.#J-18808-Ljbffr