Company Description In-Sport Fashions is a Canadian leader in outdoor, lifestyle, and active fashion, partnering with purpose-led, design-driven brands to grow their presence in the market. For over three decades, the team has combined national sales coverage, best-in-class distribution, e-commerce integration, and strategic marketing to build brands across Canada’s key retail environments. The company offers full-service brand building and market-entry consulting, supporting everything from pricing and positioning to launch strategies and long-term growth.

With a footprint extending into the US and Europe, In-Sport Fashions helps ambitious brands confidently expand and scale in North America. The team is passionate about active culture and focuses on creating brands people live in, explore in, and feel great in.

This is a hands-on, cross-functional role at the intersection of social media, content, e-commerce and digital marketing. The Social Media & Digital Coordinator will help bring our brands to life online through strong content, consistent execution, community engagement and coordinated digital campaigns.

Working closely with the marketing, creative, e-commerce, merchandising and sales teams, this person will help translate brand and business priorities into engaging consumer-facing digital experiences.

The ideal candidate is highly organized, creative, digitally savvy and curious. You understand social media culture, have a strong eye for content and branding, and are equally comfortable planning a content calendar, coordinating a product launch, updating digital assets or looking at performance to understand what is working.

Most importantly, you are proactive. You don't just execute a calendar. You look for opportunities to make our brands more relevant, engaging and effective online.

Role Responsibilities

Social Media

- Manage the day-to-day execution of social media across assigned brands, including Instagram, Facebook, TikTok and emerging platforms.
- Build and maintain social media content calendars aligned with product launches, campaigns, promotions and brand priorities.
- Schedule, publish and QA social content across platforms.
- Write and adapt social media copy while respecting the unique voice and positioning of each brand.
- Monitor comments, direct messages and community conversations and ensure timely, on-brand responses.
- Identify relevant trends, formats, conversations and cultural moments our brands can participate in.
- Monitor competitor and industry activity and bring forward new ideas and opportunities.
- Help grow engaged communities around our brands rather than focusing solely on follower growth.

Content Creation & Coordination

- Support the creation of social-first content, including Reels,



TikToks, Stories, photography and other short-form digital content.
- Capture and edit simple, engaging content internally when appropriate.
- Coordinate content needs with internal creative resources, photographers, agencies, brand partners and other collaborators.
- Adapt existing brand assets into formats optimized for different social and digital channels.
- Maintain organized libraries of digital assets and ensure teams have access to current campaign and product content.
- Help develop creative briefs and content concepts for launches, campaigns and key marketing moments.
- Ensure content remains consistent with brand guidelines while being relevant to each digital platform.

Influencer, Creator & UGC

- Identify creators, influencers and potential brand ambassadors aligned with our brands.
- Support outreach, gifting, seeding and collaboration initiatives.
- Coordinate product shipments, content requirements and deliverables.
- Maintain relationships and communication with creators and partners.
- Collect and organize user-generated content for use across social, e-commerce, email and other marketing channels.
- Track influencer and creator initiatives and help evaluate performance.

Digital Marketing & E-commerce

- Support the execution of digital campaigns across our e-commerce businesses.
- Coordinate digital assets and messaging for product launches, promotions and seasonal campaigns.
- Support email marketing initiatives, including newsletter planning, content coordination, campaign setup and QA.
- Assist with website content updates including banners, landing pages, collections and campaign messaging.
- Work with e-commerce and merchandising teams to ensure product stories, launches and priorities are reflected across digital channels.
- Ensure campaigns are consistent across social media, email and website touchpoints.
- Support paid digital initiatives when required by coordinating content, creative assets and campaign messaging.

Reporting & Insights

- Monitor social media and digital performance across assigned brands.
- Track key metrics including reach, engagement, follower growth, traffic, content performance and conversion.
- Prepare regular performance recaps highlighting what worked, what didn't and what we should do next.
- Identify high-performing content,



formats and messaging and use those learnings to improve future content.
- Monitor platform changes, social trends and digital best practices.
- Bring forward recommendations and new ideas based on both data and emerging consumer behavior.

Cross-Functional Collaboration

- Work closely with marketing, creative, e-commerce, merchandising and sales teams to support broader brand and business priorities.
- Coordinate with global brand partners to leverage available campaigns, assets and storytelling while adapting them for our market.
- Manage multiple brands, projects and deadlines simultaneously.
- Support launches, events, activations, trade shows and other marketing initiatives as required.
- Help ensure a consistent and elevated consumer experience across all digital touchpoints.

Role Qualifications

- 2-3 years of experience in social media, digital marketing, content or e-commerce.
- Strong understanding of Instagram, TikTok, Facebook and emerging social platforms.
- Experience planning and managing social media content calendars.
- Strong understanding of what makes content engaging and platform-relevant.
- Comfortable creating and editing simple social-first photo and video content.
- Strong written communication and copywriting skills.
- Excellent organizational and project management skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Comfortable reviewing social and digital performance data and identifying insights.
- Experience with social scheduling and analytics tools.
- Experience with Canva and/or Adobe Creative Suite is an asset.
- Experience with Shopify or another e-commerce platform is an asset.
- Experience with Klaviyo or another email marketing platform is an asset.
- Experience with influencer marketing, creator partnerships or UGC is an asset.
- Knowledge of paid social platforms is an asset, but not a primary requirement.

- What We're Looking For We are looking for someone who is creative, organized and highly proactive.

Someone who genuinely understands social media and pays attention to how people consume content, discover brands and shop online.

You have a strong eye and understand what feels current without blindly following every trend.

You are comfortable executing, but you also think. You ask questions, look at performance and bring ideas forward.

You are able to move quickly between brands and projects while maintaining attention to detail and understanding that each brand has its own customer, voice and identity.

You enjoy testing recent ideas, learning from the results and continuously improving the work.

And most importantly, you want to help build brands, not simply manage social media accounts.

📌 Social Media & Digital Coordinator (Montreal)
🏢 In-Sport Fashions
📍 Montreal