Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success.

The Specialist, Full Service Banner Marketing plays a key role in supporting brand strategy and integrated go‑to‑market execution across Full Service banners (Sobeys & Safeway). This role helps translate banner priorities into integrated marketing programs that strengthen brand equity, drive customer consideration, and support key business objectives. Working closely with cross-functional partners and agency teams, the Specialist contributes to campaign development, execution, optimization, and performance measurement across multiple channels.

Here's where you'll be focusing:

- Understands and champions the brand strategy, acting as a brand steward through all marketing and communication activations.
- Supports the development of integrated marketing programs across the customer journey, contributing to strategic planning, campaign development, brief creation, and go-to-market recommendations aligned to banner and business priorities.
- Works closely with central brand marketing teams to ensure all campaigns are aligned to brand expression, visual identity, positioning, and standards - helping translate brand strategy into customer-facing experiences.
- Coordinates with internal cross‑functional teams, including our internal creative agency, Atelier, digital experience and digital customer engagement, loyalty, and other marketing teams—along with external agencies, to deliver marketing programs that support banner objectives.
- Leads assigned campaign and marketing plan workstreams, including project management, stakeholder communications, creative reviews and approvals, performance tracking, budget management, and delivery against key milestones. • Collaborates with merchandising and operations partners to understand business priorities, identify opportunities,



and translate objectives into actionable marketing plans.

- Monitors campaign performance and key brand health metrics, leveraging customer and business insights to identify opportunities, inform recommendations, and optimize future marketing programs.

What you have to offer:

- Experience managing integrated marketing campaigns across multiple channels, including digital, in-store, owned, and paid media
- Strong briefing skills, with the ability to translate business objectives into actionable marketing strategies

- Excellent interpersonal skills with the ability to build strong partnerships across teams
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
- Capability to manage competing priorities and adapt quickly in a dynamic retail environment

- Undergraduate Degree in Marketing, Communications, Business, or a related discipline
- Minimum of 3-5 years of related work experience in brand marketing, category marketing, or integrated marketing roles.

Who we are

Sobeys is one of Canada’s leading grocery retailers, with more than 1,600 stores across all 10 provinces and banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores. Our 128,000 teammates and franchise affiliates are passionate about delivering great food and exceptional experiences to our customers and communities.

Learn more about our story and culture:

Who We Are | Why Work With Us

Total Rewards





We offer a Total Rewards package designed to support teammates at work and in life. Depending on role and eligibility, teammates may receive health and dental benefits, retirement and savings programs including an Employee Share Ownership Plan, a 10% in-store discount at participating banners, virtual healthcare and an Employee and Family Assistance Program, learning and development opportunities, parental leave top-up, and paid vacation.

Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. To learn more about this chance including the expected range of compensation in accordance with Pay Transparency Legislation where required please click the “I’m interested” or "Apply" button above. Individual compensation is determined based on qualifications, experience, and internal equity within the range provided.

Additional Information

External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization.

We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on behalf of the Company. Hiring decisions are made by our Hiring Teams.

Sobeys is committed to creating accessible and inclusive hiring processes. We will work with applicants requesting accommodation at any stage of the recruitment process.

Please note: Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process. Documentation will be assessed by the employer prior to commencement of work.

📌 Specialist, Full Service Banner Marketing (contract) (Mississauga)
🏢 Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
📍 Mississauga