Become the driving force behind Lifecycle Marketing and Automation at Vancity. This full-time role focuses on personalizing member journeys through cutting-edge marketing technology.You will spearhead initiatives that integrate marketing technology, CRM, and AI to deepen member relationships and foster measurable business growth. This position requires collaboration across departments to ensure seamless execution of marketing strategies that resonate with members.Key Responsibilities:Lead initiatives in CRM and applied AI for marketingTranslate marketing strategies into actionable business requirementsWork with teams to create and manage marketing technology roadmapsDevelop and execute lifecycle marketing strategiesMonitor marketing technology performance and user adoptionRequirements:Bachelor's degree in Marketing, Business, or related area8-10 years' progressive experience in marketing technologyIn-depth knowledge of platforms like Salesforce and AdobeProven leader in cross-functional marketing initiativesProficient in data utilization for campaign effectivenessUtilize your expertise to drive Vancity's marketing innovations and enhance member experiences consistently.#J-18808-Ljbffr

📌 Marketing Technology & Lifecycle Engagement Lead (Vancouver)
🏢 Vancity
📍 Vancouver