As Sr. Manager, Creator & Content at 1Milk2Sugars, you will spearhead our creator and content strategies, leading the development and execution of high-impact creator marketing programs. You will integrate creator campaigns with digital and social strategies to deliver results-driven work for our clients. In this role, you will lead and mentor a talented team, serve as a senior point of contact for key clients, and ensure seamless collaboration across our influencer and social media initiatives Key Responsibilities Own end-to-end creator and UGC campaigns, from strategy and sourcing through contracts, briefing, approvals, execution, and reporting. Lead and scale creator marketing programs across client accounts, building on and expanding the current creator portfolio. Manage creator relationships and vet talent to ensure solid brand alignment and diverse representation. Stay ahead of platform trends and creator behaviours to inform strategy and identify new partnership opportunities. Collaborate with clients on creator casting, campaign messaging, and deliverables. Track performance and deliver detailed wrap reports with insights and actionable recommendations. Social Media & Content Oversight Apply social media and content marketing knowledge to guide organic social strategy and content calendar wireframes, ensuring creator programs are integrated with broader digital campaigns. Support development of social media content calendars and content strategy in collaboration with creative and strategy teams.



Partner with the creator and content team on paid media, analytics, and performance marketing to amplify high-performing creator content. Ensure brand consistency across creator, organic, and paid social channels. Analyze performance data across creator and content channels to optimize strategy and content mix. Serve as a senior point of contact for key accounts, overseeing creator strategy, execution, and client relations. Proactively identify growth opportunities within client accounts to upsell creator and content services. Own delivery of exceptional client results, ensuring seamless execution and strategic oversight. Attend client meetings and contribute to new business pitches and strategy sessions. Support and mentor a small team of creator and content Coordinators and Executives. Foster a culture of collaboration, innovation, and accountability within the team. Guide team members through campaign execution, problem-solving, and performance optimization. Provide ongoing training and mentorship to support junior team members' professional development. Process & Performance Management Develop and implement efficient workflows to improve team output and client satisfaction. Ensure best practices are followed across creator sourcing, content creation, and analytics reporting. Oversee MSAs, SOWs, and client agreements related to influencer and digital campaigns. Track and report hours via T-Metric and ensure budgets align with

📌 Senior Manager, Creator & Content (Toronto)
🏢 1Milk2Sugars
📍 Toronto