Join a leading beauty brand as an Integrated Marketing Communications Director in North Toronto. Shape brand narratives and drive measurable outcomes through strategic influencer and media initiatives.
This role requires over 8 years of experience in integrated marketing communications or similar fields within beauty, fashion, or CPG. You will lead the strategy across paid, earned, and owned media, focusing on influencer partnerships and community engagement. The position directly influences brand growth and market relevance while providing the autonomy to drive high-impact campaigns.
Key Responsibilities:
• Lead integrated marketing across PR, influencer, and social media
• Own Earned media and influencer strategy for brand storytelling
• Build and manage relationships with creators and media partners
• Develop engaging campaigns to enhance brand awareness
• Oversee social media strategies for alignment across channels
Requirements:
• 8+ years in integrated marketing or related fields
• Proven track record in Earned media and influencer campaigns
• Solid leadership and communication skills
• Experience across TikTok, Instagram, and YouTube
• Familiarity with retail media platforms is a plus
Leverage your expertise in marketing communications to drive brand presence and performance in the beauty sector.
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