Manager, Website & Conversion Optimization

Toronto, Canada

Marketing

Hybrid

Full-time

About Blue J
Blue J is the leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies. Headquartered in Toronto, we're a high-growth B2B SaaS company building industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence.

Backed by a $122M USD Series D funding round, we're scaling rapidly across North America and the UK while continuing to push the boundaries of what's possible with AI. By combining advanced technology with deep tax expertise, we empower tax professionals to work more efficiently, make better decisions, and deliver greater value to their clients.

A Note on Location
We are excited to meet with qualified candidates and are grateful for everyone's interest. Please note that this is a hybrid position requiring applicants to be within commuting distance of Toronto for in-person meetings 1-2 times a quarter. All candidates must be eligible to work in Canada.

The Opportunity
We're continuing to scale our go‑to‑market strategy and are looking for a Manager, Website & Conversion Optimization — a technically adept "site producer" who will play a key role in improving how our website supports demand generation, conversion, and growth.

We're looking for a highly analytical, execution-oriented person to own the money pages, site architecture, navigation, page creation, performance, and CRO program that power Blue J's website.

Reporting to the VP of Demand Generation and working closely with the Blue J Brand Team, this high-impact role is ideal for someone who takes initiative, brings a thoughtful and precise approach, and is motivated to continuously improve site performance. Website ownership at Blue J is split by design: this role owns the Demand Generation side of the site, including architecture, page creation, money pages, navigation, CRO experimentation, and performance reporting, while the Brand team owns content, creative, look and feel, and AEO/GEO oversight. You'll work closely with the Brand team, manage our agency relationships (including the technical execution partner), and be a key voice on UX and conversion as we head toward a likely CMS migration and brand refresh.

What Success Looks Like in 12 Months

Measurable improvement in visit-to-trial/demo conversion — a core focus of this role

Increased speed and effectiveness of website experimentation

A scalable measurement framework for digital performance

Sound, scalable website architecture and platform, particularly with a likely CMS migration ahead





Contributions to organic pipeline and AI-search visibility (AEO) are valuable outcomes of the work, while primary ownership of these areas sits with Brand

What You’ll be Doing
Website Ownership & Execution

Own money pages, site architecture, sitemap, navigation, internal linking, page speed, accessibility, and mobile responsiveness

Build and edit pages directly in Webflow, including landing pages and CMS management; familiarity with HTML is a plus, but not required

Be a key partner on CTAs, funnels, and channel decisions that sit within Marketing, in coordination with Product on the post-signup handoff

Manage vendor and agency relationships, including our technical execution partner, with a focus on building internal capability over time

Bring strong UX/UI judgment to the work — you don't need to be a designer, but you should be comfortable reviewing Figma files through a conversion and user experience lens before they ship

CRO & Experimentation

Own and drive the A/B testing and CRO experimentation roadmap — a primary focus of this role — running experiments directly as well as in partnership with the product-led growth team

Analyze website behaviour using tools such as Microsoft Clarity and heatmaps to identify friction points and optimization opportunities

Develop hypotheses, run experiments, and measure their impact on conversion rates and engagement, starting with a focus on money pages and the homepage

Share learnings and recommendations with the Marketing team and cross-functional stakeholders

Analytics & Performance Reporting

Own Google Analytics (GA4), Google Search Console, and Google Tag Manager for the website

Monitor website, campaign, and funnel metrics using GA4, HubSpot, Search Console, and related tools

Translate data into actionable recommendations that improve digital performance and user experience

Build dashboards and reporting frameworks for Marketing leadership

What You Offer Blue J

7+ years of experience in digital marketing, web marketing, or performance marketing within B2B SaaS, including at least 2 years in a role with similar website ownership and CRO responsibilities

Strong hands-on experience building and editing pages in Webflow

Strong experience with conversion optimization,



including owning A/B testing and CRO programs end-to-end

Strong analytics experience, with deep proficiency in GA4, Google Search Console, and Google Tag Manager

Strong project management experience, including managing agency and vendor relationships

Strong UX/UI judgment, with the ability to evaluate designs through a conversion and user experience lens, even without a formal design background

A proactive, detail-oriented approach, with a strong interest in continuously improving website performance

Excellent cross-functional collaboration skills, with the ability to work closely and effectively with Brand

Comfortable leveraging AI tools and emerging technologies to drive efficiency, improve workflows, and stay ahead of industry trends

Nice-to-Haves

Experience supporting or managing complex CMS migrations is strongly preferred, given our current Webflow setup and the potential for a future brand refresh or site rebuild

Familiarity with front-end development, including HTML and CSS

Familiarity with SEO and AEO is a plus and can help strengthen collaboration with the Brand team

What We Offer You

A rare prospect to to own and implement our end-to-end website and CRO strategy for Blue J

A mission-driven culture where your work directly advances clarity, efficiency, and accessibility in tax research.

Competitive base salary, stock options, and benefits designed to support you and your family.

Flexibility in how you work: primarily remote, with occasional travel to our Toronto office and conferences as needed.

A collaborative, ambitious, and supportive team that values innovation, respect, and fun.

The excitement of a fast-growing, well-funded company with clear momentum, and the resources to back bold initiatives.

The Core Values that Define Our Culture

We are customer-focused

We put team over self

We are pleasant and playful

We are open to better ideas

We move fast and fix things

What to Expect in the Interview Process
We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!

Interview Process

Chat with Natalie, Sr. TA Manager

Meet Stu M, CMO

30-minute deep dive with Amrita M., VP Demand Gen

Meet Jessica F, Demand Generation Manager

Present your case study

Meet Ben, our CEO

We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We

#J-18808-Ljbffr

📌 Manager, Website & Conversion Optimization (Ontario)
🏢 Blue J Legal
📍 Ontario