Join Manulife as a Marketing Communications Expert and enhance advisor engagement through strategic email governance in Waterloo, Ontario. Lead content creation while utilizing Salesforce Marketing Cloud to execute impactful communications.
This role offers a unique chance to support B2B marketing within the insurance sector. You’ll take charge of the advisor newsletter and web portal communications, ensuring high-quality, timely messaging that aligns with business objectives. Foster team-oriented relationships to streamline processes and ensure message clarity across channels.
Key Responsibilities:
• Establish email governance for advisor communications
• Manage newsletter operations with a focus on quality
• Write regulatory and product-focused email content
• Utilize Salesforce Marketing Cloud for deployment
• Analyze communication effectiveness and iterate strategies
Requirements:
• Experience in financial services or B2B marketing
• Proficient in using email marketing platforms
• Strong editing and writing talents
• Excellent organizational abilities
• Capability to adapt content across various channels
Harness your marketing communication skills and thrive within Manulife's dynamic team.
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