ABOUT GOWLING WLG
At Gowling WLG, our commitment to excellence begins with our people. As an international law firm with offices in Canada, the U.K., Europe, the Middle East, and Asia, we’re proud to recruit and retain top talent who bring energy, insight, and a singular focus on delivering exceptional experiences – for our clients and each other.

We’re intentional about building a workplace that’s both high-performing and supportive, ensuring that everyone is empowered to do their best work and reach their full potential. Our culture is grounded in our shared values: Raise the Bar, Embrace Differences, and Thrive Together. These values shape how we collaborate, lead, and succeed – across teams, time zones, and career paths.

Whether you’re pursuing a role in law or business services, explore what’s possible and make your mark with Gowling WLG.

PROFILE
Brand, marketing and sponsorships have the power to build connections, strengthen relationships, and shape how people experience a brand. At Gowling WLG, these functions play an important role in creating profile, supporting business growth, and helping us engage meaningfully with clients, colleagues, and communities.

We're looking for an experienced, strategic, and collaborative Brand & Sponsorships Specialist to influence how we show up in the market and with clients. In this newly created role, reporting to the Brand & Marketing Leader, you’ll support the Firm’s growth engine, brand-to-demand initiatives and sponsorships in a team-based environment. Working closely with colleagues across the Business Development & Marketing department, including our go-to-market channel teams, you’ll be a brand steward, develop and deliver powerful integrated marketing campaigns, sponsorships, brand programs, and initiatives that support the Firm's growth objectives across Canada, while enhancing our market presence, reputation, and client engagement.

A proven marketing professional with a strong client service orientation, you'll bring creativity, storytelling, attention to detail, and sound business judgment to help translate Firm priorities, market opportunities, and practice and sector strengths into effective brand strategies and campaigns that drive measurable results.

The ideal candidate is ambitious, intellectually curious, and driven by impact. You thrive in a fast-paced setting, anticipate needs before they arise, bring forward new ideas, and take ownership of outcomes—not just tasks. A lifelong learner, you’re dependable, thoughtful, and focused on delivering excellence from start to finish.

For the right candidate, this role offers a meaningful opportunity to expand your brand and sponsorships expertise and lead initiatives from the ground-up in a dynamic qualified services environment.

RESPONSIBILITIES
Brand Strategy, Stewardship & Execution
Build brand strategies that challenge the status quo and push the boundaries while maintaining brand integrity, enhancing brand perceptions and elevating brand experience
Create compelling brand narratives that advance the Firm’s brand, visibility and credibility
Design and deliver end-to-end omnichannel brand-to-demand programs and campaigns that inspire and engage target audiences, while converting opportunities into results
Shape and execute brand, marketing, and content strategies that bring our programs and initiatives to life, extending reach, deepening impact, and ensuring resonance across channels and key audiences
Collaborate cross-functionally across Business Development & Marketing and with other Firm stakeholders to ideate, build alignment, and ultimately, deliver gold-standard excellence, including seamless execution across social, digital, events, internal and external communications, and other mediums
Contribute to annual and quarterly planning,



monthly dashboard reporting, and specific campaign reporting against defined metrics
Support brand reviews to ensure materials align with brand standards and Firm guidelines
Enable brand consistency by creating and refreshing brand assets for the Firm, updating and maintaining the Brand portal
Contribute to initiatives that enhance the end-to-end client experience and strengthen relationships with a strong understanding of how marketing drives growth, and the value and art of positioning and design in influencing perceptions
Translate business goals into captivating marketing campaigns and go-to-market strategies that propel the Firm’s growth
Conduct market and brand research to identify trends, opportunities, and differentiators, in addition to proactively identifying issues, risks, or gaps and escalating appropriately
Demonstrate curiosity and a growth mindset by continuously seeking innovative and out-of-the-box approaches, actively suggesting new ideas, incorporating feedback, best practices, and shared learnings into day-to-day work and team processes

Sponsorships Strategy, Consultation & Activation
Provide strategic consultation and thoughtful recommendations to senior internal stakeholders and partners, advising on sponsorship opportunities, partnerships, and investment decisions
Lead the planning, activation, and evaluation of sponsorship initiatives to maximize brand visibility, audience engagement, and measurable business impact while managing relationships with partners and ensuring seamless execution
Develop and execute sponsorship strategies and programs that align with business objectives and brand priorities, including management of the Firm’s sponsorships tool and resource

Creative Excellence & Exceptional Project Management
Champion bold, insight-driven ideas that break through the noise and bring campaigns to life in fresh and impactful ways, including through design, copy, placement, and brand experience
Ensure consistency and creative excellence across all touchpoints
Proactive project management, communication, and cross-functional team collaboration to ensure campaigns and programs are delivered on time and on budget

Measure What Matters
Work with the Brand & Marketing Leader to define KPIs and success metrics for brand-to-demand programs and sponsorships, in addition to marketing campaigns where appropriate
Evaluate performance, extract insights, and continuously optimize strategies and plans through post-mortem analysis
Create and share post-campaign reports, results and recommendations with stakeholders and leadership in a clear, compelling way, with a high level of accountability
Track performance of national sponsorships, develop recommendations for future improvement and investment, update playbooks and resources to integrate best practice guidance

Collaborate, Advise & Influence
Establish and maintain strong working relationships across the full Business Development & Marketing department and leadership
Provide strategic marketing consultations and influence decisions across internal teams
Help foster a culture of creativity, accountability, and collaboration

QUALIFICATIONS
Bachelor's degree in business, marketing, or a related field; Master’s degree an asset
5+ years of experience in marketing with a strong focus on omnichannel campaigns; B2B or professional services experience preferred
Exceptional understanding of brand and marketing fundamentals,



as well as best practices and trends across all go-to-market channels
Proven track record of delivering integrated campaigns that drive real business impact
Passionate about sponsorships strategy, creating brand, client and community impact through strategic activation and deriving value from sponsorships
A sharp strategic mindset paired with strong creative instincts and business acumen
Exceptional project and stakeholder management with attention to detail and a service orientation with the ability to build trust and advise senior stakeholders and partners of the Firm
Excellent communication, presentation, and interpersonal skills – a natural storyteller with the ability to pitch, persuade and connect with audiences, including through visual representation
Data fluency: you’re comfortable understanding the data, recognizing patterns, and turning insights into action and/or ideas for consideration
A passion for marketing, innovation, and building meaningful brand experiences that connect with audiences
Highly organized with the ability to work cross-functionally with colleagues at all levels of the Firm and seamlessly manage multiple, often competing, priorities
Highly accountable and a proactive self-starter focused on delivering results and high-quality execution

WHAT MAKES YOU STAND OUT
You think big but execute with precision
You’re both analytical and imaginative, and know when to lean into each
You thrive in fast-paced environments and bring energy to everything you do
You’re not afraid to challenge the status quo and push for better

WHY JOIN US
This is your chance to shape campaigns that don’t just reach audiences but resonate with them. You’ll have the autonomy to experiment, the support to grow, and the platform to make a real impact. If you’re ready to create work that people remember and results that matter, we’d love to hear from you.

BENEFITS/PERKS
Gowling WLG’s total rewards program is designed to foster a culture where high performance and personal well-being go hand-in-hand. We support your career and life with:

100% employer-paid health, dental, and mental health coverage, plus an annual lifestyle spending allowance
Benefits coverage for Firm members and their dependents from day one!
15+ vacation days and hybrid work flexibility
Parental leave top-up for 26 weeks (after 12 months of full-time employment)
Group Retirement Savings Plan with employer match
Financial protection through short & long-term disability, life, accident & critical illness insurance
Employee & Family Assistance Program, guided CBT, and an internal network of 120+ trained Mental Health First Aid responders
Recognition awards, appreciation events, and a supportive, collaborative work culture
Perks and preferred pricing programs, referral bonuses and more

The starting range for this role is $70,000 to $90,000. Starting salary will be determined based on an applicant’s individual skills, competencies and unique qualifications. Gowling WLG employees have the potential to exceed this range based on tenure and performance.

This position is currently vacant and is open to both internal and external candidates. Gowling WLG is recruiting for this role to support ongoing firm needs and team operations.

Gowling WLG may use tools within our applicant tracking system that include artificial intelligence–supported features, such as automated candidate matching. These tools do not make hiring decisions; all screening, assessments, and selections are reviewed and completed by human recruiters and hiring managers.

Gowling WLG is dedicated to building a diverse and inclusive workplace. If you are in need of accommodation or support at any time during the recruitment process, please let us know.

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📌 Brand and Sponsorships Specialist (Alberta)
🏢 Socket.dev
📍 Alberta