General Description: This primary function of this position is to link the product and business needs of the Canadian business to the global Product Line Management structure and processes. Specifically, the Canadian Product Marketing Manager will ensure process alignment with the global Recent Product Development (NPD), channel strategy (i.e. TRUBlue), strategic pricing, and overall Product Lifecycle Management processes.
As such, the Canadian PMM will be responsible for the financial performance, strategic planning, and execution throughout the lifecycle of the products in the Canadian portfolio. The PMM serves as the business manager and leader for the products and acts as the primary conduit to the global PLM structure to ensure process consistency and incorporation of the Canadian products into the global product portfolio. The Canadian PMM will lead cross functional product teams in execution of product line strategies.
Key Responsibilities Assess the industry and the competition for the product
Segment markets, identifying target customers and uncovering unmet customer needs
Gathering and prioritizing product and customer requirements
Defining the product vision and multi-generational product strategy and plan




Determine product pricing strategy and set price levels and guidelines for sales
Forecasting volumes, market share and revenue
Ensuring revenue, profitability, cash flow, and customer satisfaction goals are met
Leading cross-functional teams including engineering, sales, marketing communication and customer support to achieve objectives
Ensuring products support the company's overall strategy and goals
Ensure that the Canadian product portfolio is incorporated into the global product platform, rationalizing where necessary and incorporating the unique performance and regulatory requirements of the Canadian market into the global product portfolios
Qualifications Product Line & Business Strategy Acumen
Financial Acumen
Market Insights & Research
Customer / End User Intimacy
Technology Trend Management
Additional Information All your information will be kept confidential according to EEO guidelines.
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📌 Production Manager (Manitoba)
🏢 Rapid Resource Recruiters
📍 Manitoba