POSITION ID #34892
TITLE: Integrated Marketing Communications Director
LOCATION: GTA - North Toronto/ Vaughan
WORK TYPE: On-Site – 4 days in-office, 1 day remote
COMPENSATION: $140,000 – $165,000 base + bonus
ABOUT OUR CLIENT Our client is building and scaling some of the most exciting brands in the beauty and personal care space. They are looking for an Integrated Marketing Communications Director who doesn’t just execute campaigns but shapes how brands show up in culture and translates that into measurable business performance. This is a leadership role where you will own the intersection of Paid, Earned, and Owned media, with a strong focus on influencer and creator strategies. This opportunity is best suited for someone who understands how modern beauty brands grow through content, creators, and community—and can translate that into integrated, high-impact campaigns that drive both cultural relevance and commercial results. You’ll have the autonomy to lead strategy, the cross-functional support to execute, and the expectation to deliver work that drives both brand relevance and performance.
RESPONSIBILITIES Lead integrated marketing communications across PR, influencer/creator marketing, social media, content, and paid media
Own and evolve Earned media strategy, including influencer partnerships, PR, and brand storytelling
Build and manage relationships with influencers, creators, agencies, and media partners
Develop and execute campaigns that drive brand awareness, engagement, and measurable business outcomes
Oversee social media strategy (organic and paid), ensuring alignment between content, community, and performance marketing
Own paid media strategy across platforms including TikTok, Meta, YouTube, and digital channels, working closely with agencies to drive performance and optimization
Integrate retail media (Amazon, Walmart Connect, and other retailer platforms)



into broader campaign strategy to support conversion across channels
Partner cross-functionally with Brand, Creative, and Sales teams to support product launches and core business priorities
Manage and challenge agency partners to ensure strong strategic thinking, execution, and performance across all communication channels
Monitor campaign performance and use insights to continuously improve results
Stay current on trends across beauty, fashion, influencer marketing, and digital media
QUALIFICATIONS 8+ years of experience in integrated marketing communications, PR, or related roles
Experience within beauty, fashion, lifestyle, or CPG industries
Proven experience leading Earned media and influencer/creator strategies
Strong understanding of Paid, Earned, and Owned media ecosystems
Experience across TikTok, Instagram, YouTube, and Meta platforms
Demonstrated ability to build brands through content, creators, and community
Strong leadership experience with the ability to manage and develop teams
Excellent communication and storytelling skillsAnalytical mindset with experience measuring and optimizing campaign performance
Experience working with agencies and managing external partners
Experience working with or integrating retail media platforms (e.g., Amazon, Walmart Connect) is an asset
WHY THIS ROLE Lead communications across a portfolio of established and growing beauty brands
High-impact role with direct influence on brand growth and market positioning
Collaborative, entrepreneurial environment with strong leadership support
Prospect to shape how brands show up across culture, media, and performance channels
The posted salary range reflects expected compensation for this role in accordance with Ontario pay transparency requirements. Actual compensation will be determined based on the successful candidate’s experience, skills, and qualifications and may fall anywhere within the range.

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📌 Integrated Marketing Communications Director (Ontario)
🏢 Recruiting In Motion - Eastern Ontario
📍 Ontario