- Increase sales and market share of the Authentic Wine & Spirits Merchants portfolio
- Develop and maintain critical partner relationships with retail stores
- Drive sales of the portfolio across retail channels
- Exceed assigned quarterly and annual sales objectives and KPIs
- Increase territory distribution and focus on core brands
- Maximize opportunities across channels, including cold box and shelf placements
- Amplify brand sales in top-selling stores
- Organize trade days for supplier and manager visits according to AWSM best practices
- Pitch quarterly programming and work with retail chain store managers to execute programs
- Set six-week route plans to maximize productive territory coverage
- Record and manage daily activities through the CHG XRM system
- Maintain accurate and current account database information through XRM
- Maximize available budgets and manage expenses within company guidelines
- Participate in trade shows, supplier dinners, and events as required
- Report to the AB Sales Manager

Requirements

- Minimum WSET Level 1 completed
- Experience working in the restaurant industry
- Minimum 2+ years of outside sales experience
- College or university degree in business, sales, or marketing preferred
- Knowledge of the liquor sales industry preferred
- Strong interpersonal skills
- Strong sales ability
- Excellent written and verbal communication
- Skilled presentation ability with capacity to adapt to audiences




- Expert knowledge of the liquor industry, including wine and spirits products and governmental policy and regulations
- Successful completion of wine and spirit courses desirable, e.g. WSET, and required if hired
- Flexible hours, including nights and weekends when required
- Passion for wine and spirits
- Ability to manage activities and account data through CHG XRM system

Core Competencies

Demonstrates expertise in sales strategy and relationship management within the liquor industry, with a strong focus on achieving sales objectives and maximizing brand presence across retail channels. Proficient in utilizing the CHG XRM system for account management and data accuracy.

Highest-signal resume keywords

- WSET Level 1 Certification
- 2+ Years Outside Sales Experience
- Expert Knowledge of Liquor Industry
- Strong Sales Ability
- Excellent Communication Skills

Hard Skills

- Sales Strategy
- Account Management
- Market Share Growth
- Sales Objectives Achievement
- Territory Distribution
- Trade Show Participation
- Program Execution
- Data Management

Soft Skills

- Interpersonal Skills
- Presentation Skills
- Adaptability

Certifications & Qualifications

- WSET Level 1

Industry Keywords

- Liquor Sales Industry
- Wine and Spirits Products
- Governmental Policy and Regulations
- Retail Channel Management
- Brand Amplification

Tools & Technologies

- CHG XRM System

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📌 Sales Representative (Calgary)
🏢 Jobtailor
📍 Calgary