Join the Princess Margaret Cancer Foundation team as a Lottery Marketing Analyst. This role emphasizes evaluating performance across various marketing channels to optimize fundraising efforts.

With a focus on integrated campaigns, you will analyze data to provide insights that guide decision-making in marketing and engagement strategies. Reporting to the Director of Analytics & Insights, you’ll engage with multiple departments and stakeholders to improve campaign effectiveness and audience targeting. Your expertise in performance marketing will be vital for this temporary contract position.

Key Responsibilities:



• Report on campaign performance and effectiveness across all channels • Analyze audience segments and conversion trends • Create multi-touch attribution models for optimization • Lead marketing tests with structured frameworks • Develop compelling post-campaign analyses for strategy improvement

Requirements: • Bachelor's or graduate degree in a relevant field • 3-5 years of experience in marketing analysis • Knowledge of CRM and automation platforms • Familiarity with paid media platforms and attribution models • Excellent attention to detail in managing priorities

Utilize your marketing analytics skills to drive impactful campaigns that support cancer research. #J-18808-Ljbffr

📌 Lottery Marketing Analyst at PMCF (Winnipeg)
🏢 The Princess Margaret Cancer Foundation
📍 Winnipeg