- Own the go-to-market strategy for CIRA Cybersecurity Services and Hello Registry, including positioning, messaging, and value propositions- Lead and develop a small team of product marketers across two portfolios- Plan and lead cross-functional launches for products, features, and campaigns- Coordinate implementation across product, sales, and communications teams- Understand customer needs, competitive landscape, and buyer personas- Build and manage content strategy aligned with demand generation, thought leadership, and sales objectives- Develop sales collateral, competitive battlecards, demos, and training- Manage portfolio budgets and agency relationships- Report on program performance against KPIs- Represent CIRA at trade shows, conferences, and webinars as a spokesperson and subject matter expert- Measure and optimize campaign and messaging impact based on resultsRequirements- 7+ years of progressive marketing experience, with the majority in product marketing- Experience owning product positioning, messaging, and go-to-market strategy- Proven experience leading, coaching, and developing teams- B2B/enterprise marketing experience- SaaS experience in security, networking,



or domain/registry industries is a solid asset- Ability to manage product marketing for multiple product lines or business units simultaneously- Strong long-form and short-form writing skills- Comfort serving as an external spokesperson for technical products- Project and budget management experience on complex, cross-functional initiatives- Hands-on experience with marketing automation tools such as HubSpot- Experience with CRM systems such as Salesforce- Post-secondary education in Marketing, Business, Commerce, or a related field- French and English bilingualism is an assetCore CompetenciesDemonstrates expertise in go-to-market strategy, product positioning, and messaging for cybersecurity services. Proven ability to lead teams, manage cross-functional initiatives, and optimize marketing performance through data-driven insights.Highest-signal resume keywords- Go-To-Market Strategy- Product Positioning- Team Leadership- B2B Marketing- Marketing AutomationATS Optimization KeywordsHard Skills- Product Marketing- Content Strategy- Sales Collateral Development- Project Management- Budget Management- Competitive Analysis- KPI Reporting- Long-Form Writing- Short-Form Writing- Buyer Persona DevelopmentSoft Skills- Coaching- Communication- Collaboration- Spokesperson Skills- Customer UnderstandingIndustry Keywords- SaaS- Cybersecurity- Networking- Domain Registry- B2B MarketingTools & Technologies- HubSpot- Salesforce#J-18808-Ljbffr

📌 Senior Manager, Product Marketing (Gatineau)
🏢 CIRA
📍 Gatineau