Translate Moët Hennessy Maison strategies into high-impact commercial activation plans across Canada Lead the national trade marketing agenda and set the execution framework for regional teams Ensure brand visibility, distribution support, customer engagement and sales performance across on-trade, off-trade and e-commerce channels Lead the regional marketing organization and provide national strategic direction Coach, support and develop the wider marketing team in line with Moët Hennessy values and leadership capabilities Build relationships with Charton Hobbs VPs and sales teams to drive engagement, education, focus and KPI reporting Collaborate with marketing, communications, finance, operations and sales leadership to align national and provincial execution Define the national trade marketing strategy and develop activation guidelines, point-of-sale assets, brand education materials and channel playbooks Set trade marketing KPIs and monitor execution quality Own the shopper and customer activation agenda, including visibility, distribution programs, trade education and in-store/in-outlet experiences Standardize briefing, planning and post-activation review processes across regions Manage external agency partners, briefs, budgets, execution standards and learnings Partner with MHUSA to share best practices and adapt scalable activation platforms for Canada Lead development and execution of brand activations across consumer touchpoints within A&P budgets and brand KPIs Maintain regional programming calendars covering investments, activations and promotions Optimize planning,



tracking and reporting processes Organize and co-lead provincial Quarterly Business Review meetings Lead the annual trade marketing planning cycle and consolidate regional plans into a national view Own and oversee regional commercial A&P budgets and reallocate investments when needed Lead the CHMH on-trade strategy and define activation priorities by channel and key city Develop senior-level relationships with key customers and strategic accounts Build activation guidelines supporting on-trade channel development Requirements Proven leadership experience coaching and developing teams and managing senior team members Trade marketing and channel activation expertise across on-trade and off-trade channels Robust analytical, organizational and multitasking capabilities Ability to meet tight deadlines Ability to build relationships and influence cross-functional internal and external stakeholders Excellent communication and teamwork skills Project management skills Ability to build, manage and evaluate an A&P budget Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel Ability to thrive in a fast-paced, quick-turn work environment Good judgment and professionalism under pressure Strong sense of urgency and adaptability Financial knowledge of depletions, sales,



DOI and P&L management Strong presentation and negotiation skills for diverse audiences Affinity with the wines and spirits category Bachelor's degree or higher in Marketing, Commerce, Business Administration or a related field preferred 10 years of marketing experience, preferably within a fast-moving CPG or luxury company Established trade contacts across on- and off-premise channels are a plus Valid driver's license and access to a vehicle Fluent in English and French Ability to travel domestically and internationally as required Valid travel document is mandatory Core Competencies Demonstrates expertise in trade marketing and channel activation, with a strong focus on building relationships and influencing stakeholders. Proven ability to lead teams, manage A&P budgets, and execute high-impact commercial strategies across diverse channels. Highest-signal resume keywords Trade Marketing Expertise Leadership Experience Project Management Skills Analytical Capabilities Bilingual in English and French ATS Optimization Keywords Hard Skills Trade Marketing Channel Activation A&P Budget Management Sales Performance Analysis KPI Setting and Monitoring Brand Activation Development Point-of-Sale Asset Creation Financial Knowledge of P&L Management Multitasking Fast-Paced Environment Adaptability Soft Skills Excellent Communication Skills Teamwork Relationship Building Negotiation Skills Good Judgment Under Pressure Industry Keywords Wines and Spirits Fast-Moving Consumer Goods Luxury Marketing On-Trade Channels Off-Trade Channels Tools & Technologies Microsoft Office PowerPoint Excel #J-18808-Ljbffr

📌 Customer Marketing Director (Montreal)
🏢 Jobtailor
📍 Montreal