AgencyCritical MassJob FunctionMediaJob SubfunctionMedia Planning and BuyingJob DescriptionCritical Mass is hiring a Senior Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes.You willAssist in building and maintaining media plans across digital channelsSupport campaign setup, trafficking, QA, and tracking implementationMaintain reporting dashboards and performance tracking systemsEnsure campaign details align with strategic direction and client goalsCompile campaign performance data and support reporting deliverablesIdentify initial insights and optimization opportunitiesSupport A/B testing and performance evaluation effortsAssist in translating data into basic client-facing summariesSupport day‑to‑day client requests and internal coordinationWork closely with Managers and Directors to execute media strategiesMaintain documentation, trafficking sheets, and reporting accuracyParticipate in training and skill development across media platformsYou have1–3 years of experience in media, marketing, or advertisingExposure to digital media channels such as Search, Social, or ProgrammaticBasic understanding of campaign metrics (CTR, CPC, CPA,



ROAS)Strong attention to detail and organizational skillsWillingness to learn performance media strategy and executionWhat We OfferGlobal maternity and parental leaveCompetitive advantages packagesVacation, compassionate leave, personal/sick days, and flex daysAccess to online services for families and new parentsEarly Dismissal Friday’s (off at 3:00 PM local time every Friday)13 affinity groupsInternal learning and development programsEnterprise‑wide employee discountsToronto: $60,000-$80,000Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.Join us—we look forward to getting to know you.We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.Omc.Com/privacy-notice/At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.#J-18808-Ljbffr

📌 Digital Performance Media Associate In Toronto (Winnipeg)
🏢 Critical Mass
📍 Winnipeg